Price Sensitivity and Ski Pass Purchases: A Comparison Across Slovenian and International Resorts

Authors

Goran Vukovič
University of Maribor, Faculty of Organizational Sciences
https://orcid.org/0000-0002-4000-3666
Andrej Raspor
Faculty of Commercial and Business Sciences
Niki Toroš
Faculty of Applied Social Studies
https://orcid.org/0009-0001-7222-5765

Synopsis

Skiing has always been popular among Slovenians. However, in recent years, we have been experiencing increasingly greener winters, which in turn has made the price of ski passes more expensive. As a result, we wanted to determine whether price increases at Slovenian ski resorts are lagging behind those of competitors in Italy and Austria, and how gender, age, and income affect the price elasticity of ski users. Using a historical method, we analysed data on the evolution of ski pass prices and found that ski passes in Slovenia are no more expensive than in Italy and Austria. In addition, we conducted an online survey with 536 participants. We found that retail prices have increased by 60% since 2006. The analysis showed that Slovenian skiers are not willing to give up skiing, even if prices were to increase further.

Author Biographies

Goran Vukovič, University of Maribor, Faculty of Organizational Sciences

Prof. Dr. Goran Vukovič is a full professor of marketing and human resources at the Faculty of Organizational Sciences of the University of Maribor. As an expert, through his research, project and consulting work, he covers the areas of human resources, teams, marketing and purchasing. He is the author of scientific monographs, professional and scientific articles, a reviewer, translator, editor, invited lecturer at foreign universities and a regular participant in conferences in the field of research at home and abroad. He participates in projects or leads EU projects such as MODI, MLAB, Model Implementation (LACORE), European Territorial Cooperation through Technology and Science, etc. Bibliography: COBISS printout contains 645 units.

Kranj, Slovenia. E-mail: goran.vukovic@um.si

Andrej Raspor, Faculty of Commercial and Business Sciences

Prof. Dr. Andrej Raspor was born in 1965 in Šempeter near Nova Gorica. He is a mechanical engineer by education. After completing his university studies in Organization and Management of Human Resources and Educational Systems at the Faculty of Organizational Sciences in Kranj, University of Maribor, he continued his postgraduate studies at the Faculty of Social Sciences, University of Ljubljana and received his doctorate in 2010. Work experience: He has 40 years of work experience; more than 20 years in leading positions, head of general affairs, director of human resources development; director of strategic projects, head of the cost control committee and director of his own company. He is an entrepreneur, founder of several start-ups and is a business consultant. His research and teaching work covers the field of social sciences - Administrative and organizational sciences. He has led several bilateral projects of the Slovenian Research Agency and participates in INTEREG projects. Bibliography: COBISS printout contains 850 units.

Celje, Slovenia. E-mail: andrej.raspor@t-2.si

Niki Toroš, Faculty of Applied Social Studies

Niki Toroš, born in 1992 in Šempeter pri Gorici. After completing her undergraduate studies in Economics, she continued her studies in the master's program in Intercultural Management. She is currently completing her master's degree at the Faculty of Applied Social Studies. She has work experience in the fields of public administration, tourism, trade, commerce, banking and finance. She is currently employed in a public company.

Nova Gorica, Slovenia. E-mail: toross.niki@gmail.com

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Published

March 19, 2025

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Vukovič, G., Raspor, A., & Toroš, N. (2025). Price Sensitivity and Ski Pass Purchases: A Comparison Across Slovenian and International Resorts. In P. Šprajc Polona Šprajc, D. Maletič, N. P. Nataša Petrović, I. P. Iztok Podbregar, A. Škraba Andrej Škraba, D. Tomić, A. Žnidaršič, & Živa Rant (Eds.), & (Ed.), 44th International Conference on Organizational Science Development: Human Being, Artificial Intelligence and Organization, Conference Proceedings (Vols. 44, pp. 1057-1083). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/962/chapter/344