Izzivi komuniciranja samooskrbe v času podnebnih in družbenih sprememb
Synopsis
The concept of “self-sufficiency” has recently become increasingly complex, since it now encompasses not only economic dimensions but also social, cultural, environmental, and political ones. As a result, communication approaches to promoting self-sufficiency have also evolved-from mere technical guidance for providing advice to individuals to a considerably broader endeavour of shaping attitudes, behavioural patterns and identities. This chapter examines the communication of self-sufficiency as a multilayered discursive process and emphasizes the importance of understanding these practices for the promotion of a sustainability-oriented society. Two linguistic approaches-framing theory and speech act theory-play a key role in analyzing communication processes, since they offer tools for evaluation and a more objective analysis. The paper also highlights the growing awareness of how crucial understanding is for the communication of self-sufficiency, not only for effective dissemination of information but also for active shaping of a sustainable society.
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Pages
565-580
Published
July 4, 2025
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Copyright (c) 2025 University of Maribor, University Press
How to Cite
Onič, T., Vovk, A., Hazemali, D., Mohar, T., Leva, B., Prajnč Kacijan, N., Hempkin, K., Plemenitaš, K., & Majcenovič Kline, B. (2025). Izzivi komuniciranja samooskrbe v času podnebnih in družbenih sprememb. In A. Lipavic Oštir, M. Larisa Fabčič, & D. Ivajnšič (Eds.), Komuniciranje okoljske krize (pp. 565-580). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/964/chapter/670
