Coffee Price Trends Over Time: An Analysis of Market Dynamics in Slovenia (1990–2023)

Authors

Goran Vukovič
University of Maribor, Faculty of Organizational Sciences
https://orcid.org/0000-0002-4000-3666
Andrej Raspor
Faculty of Commercial and Business Sciences

Synopsis

In this paper, we investigated whether retail prices are rising faster than inflation and how much price increases consumers are willing to accept. Using the historical method, we analyzed data on global stock market prices and retail coffee prices in Slovenia between 1990 and 2024. In addition, we conducted an online survey with 536 participants. We found that retail prices increased by 40% more than inflation. The analysis showed that there were no statistically significant differences in tolerance for higher prices by municipality, settlement size, or gender. However, older consumers are slightly more tolerant of price increases.

Author Biographies

Goran Vukovič, University of Maribor, Faculty of Organizational Sciences

Prof. Dr. Goran Vukovič is a full professor of marketing and human resources at the Faculty of Organizational Sciences of the University of Maribor. As an expert, through his research, project and consulting work, he covers the areas of human resources, teams, marketing and purchasing. He is the author of scientific monographs, professional and scientific articles, a reviewer, translator, editor, invited lecturer at foreign universities and a regular participant in conferences in the field of research at home and abroad. He participates in projects or leads EU projects such as MODI, MLAB, Model Implementation (LACORE), European Territorial Cooperation through Technology and Science, etc. Bibliography: COBISS printout contains 645 units.

Kranj, Slovenia. E-mail: goran.vukovic@um.si

Andrej Raspor, Faculty of Commercial and Business Sciences

Prof. Dr. Andrej Raspor was born in 1965 in Šempeter near Nova Gorica. He is a mechanical engineer by education. After completing his university studies in Organization and Management of Human Resources and Educational Systems at the Faculty of Organizational Sciences in Kranj, University of Maribor, he continued his postgraduate studies at the Faculty of Social Sciences, University of Ljubljana and received his doctorate in 2010. Work experience: He has 40 years of work experience; more than 20 years in leading positions, head of general affairs, director of human resources development; director of strategic projects, head of the cost control committee and director of his own company. He is an entrepreneur, founder of several start-ups and is a business consultant. His research and teaching work covers the field of social sciences - Administrative and organizational sciences. He has led several bilateral projects of the Slovenian Research Agency and participates in INTEREG projects. Bibliography: COBISS printout contains 850 units.

Celje, Slovenia. E-mail: andrej.raspor@t-2.si

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Published

March 19, 2025

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

(Ed.). (2025). Coffee Price Trends Over Time: An Analysis of Market Dynamics in Slovenia (1990–2023). In 44th International Conference on Organizational Science Development: Human Being, Artificial Intelligence and Organization, Conference Proceedings (Vols. 44, pp. 1083-1106). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/962/chapter/345