XIV. Customer Perception of Technologies for New-Generation Web Shops – Preliminary Study

Tamara Križnjak developed an early interest in economics at the Secondary School of Economics in Ptuj, further enriched by an Erasmus+ exchange in Finland. She earned her bachelor’s degree in economics and public sector management in 2021 and completed her master’s in 2024 at the Faculty of Economics and Business, University of Maribor. Her research focuses on urbanisation, economic growth, and online commerce trends. Outside of academics, she enjoys travelling and connecting with different cultures, which inspires her work.

Maribor, Slovenia. E-mail: tamara.kriznjak@student.si

Dr. Simona Sternad Zabukovšek is a professor of E-business and Information Management at the Faculty of Economics and Business, University of Maribor. Her research covers business process reengineering, business information systems (ERP, CRM), e-business models, digital transformation, and user acceptance of IT/IS. She also examines e-learning versus blended learning in organisations. Her work recently focused on integrating artificial intelligence into business processes to enhance decision-making and operational efficiency.

Maribor, Slovenia. E-mail: simona.sternad@um.si

Dr. Samo Bobek is a professor of E-business and Information Management at the Faculty of Economics and Business, University of Maribor, where he also serves as head of the E-business Department. His research focuses on e-business, digitalisation, IT/IS governance, information management, business process reengineering, and the implementation of business solutions. In recent years, he has expanded his work to include the role of artificial intelligence in business, mainly how AI can drive innovation and improve decision-making processes.

Maribor, Slovenia. E-mail: samo.bobek@um.si