XIII. Blockchain Technology Implementation for Traceability in the Food Supply Chain – Case Research

Marina Balaic is a communication and Living Lab expert at ITC - Innovation Technology Cluster, Digital Innovation Hub (DIH) Agrifood, and Zelena točka. Her work focuses on digital transformation, sustainable food chains, and innovation in the agri-food sector. She contributes to national and international projects, develops communication strategies, manages communication channels, and organises workshops for various audiences. In 2024, she earned a Master’s degree from the Faculty of Economics and Business, University of Maribor. She is dedicated to continuous learning, gaining new experiences, and supporting the development and growth of her organisation.

Maribor, Slovenia. E-mail: marina.balaic@student.si

Dr. Samo Bobek is a professor of E-business and Information Management at the Faculty of Economics and Business, University of Maribor, where he also serves as head of the E-business Department. His research focuses on e-business, digitalisation, IT/IS governance, information management, business process reengineering, and the implementation of business solutions. In recent years, he has expanded his work to include the role of artificial intelligence in business, mainly how AI can drive innovation and improve decision-making processes.

Maribor, Slovenia. E-mail: samo.bobek@um.si

Vujica Lazović is a Full Professor at the Faculty of Economics, University of Montenegro, specialising in Information Economics. He is the author of numerous papers, books, and publications in Economics, Business Information Systems, and Digital Economy. He is the author of a monograph published by the University of Montenegro and the book Digital Economy. He received the Vienna Economic Forum Award (Vienna, 2010), the Eurasian Economic Summit Award (Istanbul, 2016), and the honorary title “Ambassador of Knowledge”. From 2000 to 2006, he served as the Dean of the Faculty of Economics. From 2006 to 2016, he was the Deputy Prime Minister of Montenegro for Economic Policy and the Financial System, and concurrently, from 2009 to 2016, he held the position of Minister for Information Society and Telecommunications.

Podgorica, Montenegro. E-mail: vujical@ucg.ac.me

Dr. Simona Sternad Zabukovšek is a professor of E-business and Information Management at the Faculty of Economics and Business, University of Maribor. Her research covers business process reengineering, business information systems (ERP, CRM), e-business models, digital transformation, and user acceptance of IT/IS. She also examines e-learning versus blended learning in organisations. Her work recently focused on integrating artificial intelligence into business processes to enhance decision-making and operational efficiency.

Maribor, Slovenia. E-mail: simona.sternad@um.si