V. Aligning Business Solutions and Business Requirements for Digital Transformation – Case Research

Authors

Uroš Zabukovšek
University of Maribor, Faculty of Economics and Business
https://orcid.org/0009-0008-8845-2453
Simona Sternad Zabukovšek
University of Maribor, Faculty of Economics and Business
https://orcid.org/0000-0002-7651-7706
Samo Bobek
University of Maribor, Faculty of Economics and Business
https://orcid.org/0000-0001-6927-6820

Synopsis

This study explores how Business and IT Alignment (BITA) influences business performance (PERFO) and corporate sustainability (SPACS) using a mixed-methods case study of an international manufacturing enterprise. The quantitative analysis (PLS-SEM) indicated BITA affects PERFO indirectly through IT service quality (ITSQ), while remote work (EWORK), despite its relation to BITA, showed no significant impact. BITA strongly predicted SPACS by enhancing employees’ sustainability knowledge, confidence, and willingness to act. Qualitative findings from semi-structured interviews revealed a BITA maturity of 3.3 (on a 5-point scale), highlighting its role in sustainability via better decision-making, process optimization, and IT-enabled transparency. Notable discrepancies between managerial and employee perceptions of BITA maturity were identified. Results suggest successful BITA fosters sustainability-oriented behaviour and IT-driven performance improvements, though continuous reinforcement within organizations is required. The study emphasizes the value of integrating qualitative and quantitative methods for comprehensive insights into BITA's impact.

Author Biographies

Uroš Zabukovšek, University of Maribor, Faculty of Economics and Business

Uroš Zabukovšek, PhD, successfully defended his doctoral dissertation 2025 at the Faculty of Economics and Business, University of Maribor. He has held leading IT positions across various industries and is currently the Director of IT and Insurance Technology at Vzajemna. He has co-authored four scientific articles, one scientific monograph, and four book chapters and has participated in several academic and professional conferences. His doctoral research focused on aligning IT and business strategy (BITA) and its impact on corporate sustainability and organisational performance.

Maribor, Slovenia. E-mail: uros.zabukovsek1@student.si

Simona Sternad Zabukovšek, University of Maribor, Faculty of Economics and Business

Dr. Simona Sternad Zabukovšek is a professor of E-business and Information Management at the Faculty of Economics and Business, University of Maribor. Her research covers business process reengineering, business information systems (ERP, CRM), e-business models, digital transformation, and user acceptance of IT/IS. She also examines e-learning versus blended learning in organisations. Her work recently focused on integrating artificial intelligence into business processes to enhance decision-making and operational efficiency.

Maribor, Slovenia. E-mail: simona.sternad@um.si

Samo Bobek, University of Maribor, Faculty of Economics and Business

Dr. Samo Bobek is a professor of E-business and Information Management at the Faculty of Economics and Business, University of Maribor, where he also serves as head of the E-business Department. His research focuses on e-business, digitalisation, IT/IS governance, information management, business process reengineering, and the implementation of business solutions. In recent years, he has expanded his work to include the role of artificial intelligence in business, mainly how AI can drive innovation and improve decision-making processes.

Maribor, Slovenia. E-mail: samo.bobek@um.si

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Published

July 1, 2025

How to Cite

Zabukovšek, U., Sternad Zabukovšek, S., & Bobek, S. (2025). V. Aligning Business Solutions and Business Requirements for Digital Transformation – Case Research. In J. Zhang, S. Bobek, X. Zhang, & S. Sternad Zabukovšek (Eds.), & D. Liu & W. Wang, The Impact of Digital Economy on One Belt One Road Initiative (pp. 95-132). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/987/chapter/707