II. Comparative Analysis of Digitalised Business Models

Authors

Samo Bobek
University of Maribor, Faculty of Economics and Business
https://orcid.org/0000-0001-6927-6820
Vujica Lazović
University of Montenegro, Faculty of Economics
Simona Sternad Zabukovšek
University of Maribor, Faculty of Economics and Business
https://orcid.org/0000-0002-7651-7706

Synopsis

Digital business models are a key component of digital transformation. Understanding these models is essential for operating successfully in the digital economy. A business model defines the value proposition, cost structure, financing sources, target audience, marketing strategy, and potential partnerships. Its primary purpose is to enable sustainable value delivery to customers. This paper uses the Business Model Canvas to analyse digitised business models, focusing on those based on recurring revenues (e.g., subscriptions, SaaS) and network effects (e.g., platforms, marketplaces). These models have fueled the growth of many digital enterprises. As emerging technologies reshape consumer expectations, companies must rethink how they create and deliver value in a constantly evolving digital environment.

Author Biographies

Samo Bobek, University of Maribor, Faculty of Economics and Business

Dr. Samo Bobek is a professor of E-business and Information Management at the Faculty of Economics and Business, University of Maribor, where he also serves as head of the E-business Department. His research focuses on e-business, digitalisation, IT/IS governance, information management, business process reengineering, and the implementation of business solutions. In recent years, he has expanded his work to include the role of artificial intelligence in business, mainly how AI can drive innovation and improve decision-making processes.

Maribor, Slovenia. E-mail: samo.bobek@um.si

Vujica Lazović, University of Montenegro, Faculty of Economics

Vujica Lazović is a Full Professor at the Faculty of Economics, University of Montenegro, specialising in Information Economics. He is the author of numerous papers, books, and publications in Economics, Business Information Systems, and Digital Economy. He is the author of a monograph published by the University of Montenegro and the book Digital Economy. He received the Vienna Economic Forum Award (Vienna, 2010), the Eurasian Economic Summit Award (Istanbul, 2016), and the honorary title “Ambassador of Knowledge”. From 2000 to 2006, he served as the Dean of the Faculty of Economics. From 2006 to 2016, he was the Deputy Prime Minister of Montenegro for Economic Policy and the Financial System, and concurrently, from 2009 to 2016, he held the position of Minister for Information Society and Telecommunications.

Podgorica, Montenegro. E-mail: vujical@ucg.ac.me

Simona Sternad Zabukovšek, University of Maribor, Faculty of Economics and Business

Dr. Simona Sternad Zabukovšek is a professor of E-business and Information Management at the Faculty of Economics and Business, University of Maribor. Her research covers business process reengineering, business information systems (ERP, CRM), e-business models, digital transformation, and user acceptance of IT/IS. She also examines e-learning versus blended learning in organisations. Her work recently focused on integrating artificial intelligence into business processes to enhance decision-making and operational efficiency.

Maribor, Slovenia. E-mail: simona.sternad@um.si

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Volume

The Impact of Digital Economy on One Belt One Road Initiative

Pages

23-58

Published

July 1, 2025

Categories

Copyright (c) 2025 University of Maribor, University Press

License

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

Bobek, S., Lazović, V., & Sternad Zabukovšek, S. (2025). II. Comparative Analysis of Digitalised Business Models. In J. Zhang, S. Bobek, X. Zhang, & S. Sternad Zabukovšek (Eds.), & D. Liu & W. Wang, The Impact of Digital Economy on One Belt One Road Initiative (pp. 23-58). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/987/chapter/704