Jezikovni priročniki kot pomoč pri uspešni zeleni komunikaciji (ob primeru čebelarske terminologije)

Authors

Alenka Valh Lopert
University of Maribor, Faculty of Arts
Melita Zemljak Jontes
University of Maribor, Faculty of Arts
https://orcid.org/0009-0005-3829-0343

Synopsis

This paper draws on the project ZELEN.KOM – Communicating the Climate Crisis for a Successful Transition to a Green Society. In the theoretical section, we highlight the importance of the Slovene language, with a special focus on professional usage, we examine the accessibility of general dictionaries that include terminological labels, the role of terminological dictionaries, and the use of language corpora, we introduce the Glossary of One Hundred Terms, developed as part of the project. The empirical section uses beekeeping terminology as a case study to illustrate how vocabulary can be introduced to preschool children, we analyze the use of the terminological qualifier beekeeping in key linguistic resources, including the Dictionary of the Slovenian Language2, Slovenian Orthography, the Beekeeping Terminological Dictionary, and address common orthographic issues. The paper thus intertwines the pedagogical aspect (i.e. the acquisition of professional terminology and early awareness of nature) and the linguistic aspect (i.e. the theoretical basis and orientation for the consistent, normative use of professional terminology) to critically reflect the linguistic norm and the vertical connection between theory and practice in building effective sustainable environmental communication and social responsibility. 

Author Biographies

Alenka Valh Lopert, University of Maribor, Faculty of Arts

Assoc. Prof. Dr. Alenka Valh Lopert is a linguist, lecturer in modern Slovene language at the Department of Translation Studies at the Faculty of Arts of the University of Ljubljana. Her research focuses on the culture of speech in the media (radio, film, theatre), the influence of non-literary colloquial language, dialects and borrowed words on the language of the media, language problems of students, and recently especially Slovene in public use in general. She is the author of the scientific monographs Kultura govora na Radiou Maribor (2005), Med knjižnim in neknjiznim na radijske valovih v Mariboru (2013) and co-author with Dr. Koletnik Non-Standard Features of the Slovene Language and Slovene Popular Culture (2018). She also lectures at FERI UM and at the Institute of Slavic Studies at the University of Klagenfurt. She has lectured at the universities of Graz, Trieste, Nitra, Bielsko-Biała, and Vancouver. For many years, he has been testing theoretical knowledge in practice, putting it into practice by proofreading and conducting language workshops as part of the Professional Training Program (PPU, at the Faculty of Arts of the University of Ljubljana) and the Advanced UM.

Maribor, Slovenia. E-mail: alenka.valh@um.si

Melita Zemljak Jontes, University of Maribor, Faculty of Arts

Assoc. Prof. Dr. Melita Zemljak Jontes is an associate professor of the Slovenian language at the Department of Slavic Languages ​​and Literatures, Faculty of Arts, University of Maribor. She deals with issues of Slovenian dialectology with an emphasis on phonetic and phonological research, and in recent years she has been mainly dedicated to issues of language culture and sociolinguistic research on the speech of adolescents, various aspects of the acquisition of Slovenian as a foreign language and Slovenian in public use in general. She is the author or co-author of three scientific monographs: The Duration of the Voices of the Styrian Zabukov Speech, Instrumental-Study Analysis (2004), Language Culture in Theory and (School) Practice (2014) and, in co-authorship with Dr. Simona Pulka, Slovenian or Bookish – How is it Right? (2015). She has lectured as a guest lecturer at the universities of Bielsko-Biała, Klagenfurt and Prague. It combines theory with practice, including guest lectures at home and abroad, and by conducting language workshops as part of the Professional Training Program (PPU, at the Faculty of Arts and Faculty of Arts of the University of Ljubljana) and Advanced UM.

Maribor, Slovenia. E-mail: melita.zemljak@um.si

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Pages

401-446

Published

July 4, 2025

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Valh Lopert, A., & Zemljak Jontes, M. (2025). Jezikovni priročniki kot pomoč pri uspešni zeleni komunikaciji (ob primeru čebelarske terminologije). In A. Lipavic Oštir, M. Larisa Fabčič, & D. Ivajnšič (Eds.), Komuniciranje okoljske krize (pp. 401-446). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/964/chapter/665