Entrepreneurship Empowered by Artificial Intelligence

Authors

Nikola Janković
University of Belgrade, Faculty of Organizational Sciences
https://orcid.org/0009-0006-7367-6863
Danica Lečić-Cvetković
University of Belgrade, Faculty of Organizational Sciences
https://orcid.org/0000-0002-5016-9248
Teodora Rajković
University of Belgrade, Faculty of Organizational Sciences
https://orcid.org/0000-0002-9362-2153

Synopsis

Artificial Intelligence (AI) is changing entrepreneurship by transforming how companies innovate, operate and stay competitive in the digital era. This paper examines how AI is becoming part of entrepreneurial practices and its impact on improving operations. This research combines theoretical frameworks with practical examples to outline best practices for AI adoption among entrepreneurs. The purpose of this study is to examine how AI contributes to driving innovation, improving operational efficiency and increasing customer engagement. The aim of this paper is to provide actionable insights into leveraging AI for competitive advantage. The intention of this paper is to inspire entrepreneurs to adopt responsible and strategic approaches to AI integration. By synthesizing theoretical insights and practical findings, this paper underscores the transformative potential of AI, guiding entrepreneurs toward growth and progress in the digital economy.

Author Biographies

Nikola Janković, University of Belgrade, Faculty of Organizational Sciences

Belgrade, Serbia. E-pošta: jankovicnikola999@gmail.com

Danica Lečić-Cvetković, University of Belgrade, Faculty of Organizational Sciences

Belgrade, Serbia. E-mail: danica.lecic-cvetkovic@fon.bg.ac.rs

Teodora Rajković, University of Belgrade, Faculty of Organizational Sciences

Belgrade, Serbia. E-mail: teodora.rajkovic@fon.bg.ac.rs

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Published

March 19, 2025

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

(Ed.). (2025). Entrepreneurship Empowered by Artificial Intelligence. In 44th International Conference on Organizational Science Development: Human Being, Artificial Intelligence and Organization, Conference Proceedings (Vols. 44, pp. 319-330). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/962/chapter/290