Enhancing User Engagement in the Mobile App: An Agile Approach to New Product Development in the Queue App

Jakob Raišp is a software project manager with a strong focus on design-driven solutions, where visual identity plays a key role in product value and user experience. In recent years, he has worked closely with startup founders, helping transform their visions into reality and turning ideas into practical solutions with remote teams. Although his formal education is in Sports Science, specializing in team dynamics and leadership, he is a self-taught professional in IT. Recently, he transitioned from IT to event management with the goal of digitizing event analytics and bridging the gap between technology and live experiences.

San Francisco, California, United States of America- E-mail: jakob.raisp@gmail.com

Domen Malc, PhD is an assistant professor at the Chair of Marketing at the Faculty of Economics and Business, University of Maribor, and a researcher at the Marketing Institute. He holds a master’s degree in psychology from the Faculty of Arts, University of Maribor, and a PhD from the Faculty of Economics and Business. His research focuses on consumer behaviour, with particular attention to price fairness perceptions and complaint behaviour. He is the author or co-author of several scientific papers published in international and national journals and regularly presents his work at academic conferences.

Maribor, Slovenia. E-mail: domen.malc@um.si