Fast-Growing Company Outfit7: Growth Supported by Efficient Culture and Talent Management

Authors

Karin Širec
University of Maribor, Faculty of Economics and Business
https://orcid.org/0000-0003-4191-5170
Nina Teskač
University of Maribor, Faculty of Economics and Business

Synopsis

Outfit7, globally renowned for its ˈTalking Tom & Friendsˈ franchise, encountered significant challenges during its rapid growth. The key challenges included effective talent management, maintaining a strong organisational culture, and adapting to international investments. The company successfully implemented comprehensive strategies for attracting, developing, and retaining top talent, which allowed it to create an innovative and motivating work environment. Simultaneously, Outfit7 maintained a culture focused on creativity, collaboration, and open communication, which was critical for adapting to global markets and maintaining a competitive edge. By leveraging technology and process automation, the company enhanced efficiency, stayed aligned with its strategic goals, expanded into new markets, and improved operational performance.. The case of Outfit7 highlights the essential role of talent management and organisational culture in driving sustainable growth in a competitive global business environment.

Author Biographies

Karin Širec, University of Maribor, Faculty of Economics and Business

Karin Širec, PhD is a full professor of entrepreneurship at the Faculty of Economics and Business UM, and head of the Department of Entrepreneurship and Business Economics. She collaborates on two longitudinal studies at the Institute of Entrepreneurship and Small Business Management: the Slovenian Entrepreneurship Observatory and the Global Entrepreneurship Monitor, which she has led since 2022. She is Slovenia’s representative in the international Diana research group on women’s entrepreneurship and a member of the Entrepreneurship for an Innovative Society research program. As an OECD expert advisor on inclusive entrepreneurship, she combines scholarly excellence with practical industry experience.

Maribor, Slovenia. E-mail: karin.sirec@um.si

Nina Teskač, University of Maribor, Faculty of Economics and Business

Nina Teskač is a student of E-Business at the Faculty of Economics and Business UM. Throughout her studies, she has acquired knowledge in economics, business, and information technology, as well as an in-depth understanding of e-business in corporate environments. She has developed skills in utilizing fundamental information systems across various business domains. She has gained experience through diverse student jobs in administration, tourism, and the real estate sector, which have provided her with valuable insights into different business processes. During her internship at Business Solutions d.o.o., she became familiar with key processes such as sales, production, and servicing, and gained hands-on experience in preparing and delivering presentations for clients.

Maribor, Slovenia. E-mail: nina.teskac@student.um.si

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Published

December 24, 2024

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Crnogaj, K., & Gajšt, N. (Eds.). (2024). Fast-Growing Company Outfit7: Growth Supported by Efficient Culture and Talent Management. In T. Ošlovnik, K. Iztok, K. Širec, N. Teskač, N. Tešić, D. Zdolšek, J. Belak, A. A. Elias, B. Bradač Hojnik, R. Korez Vide, A. Hunjet, V. Sesar, J. Raišp, & D. Malc, Študije primerov EPF: Razvoj, trajnost in inovacije v poslovni praksi 2024 (pp. 59-84). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/952/chapter/229