Priporočila za zelene prireditve: Primer prireditve Praznik kozjanskega jabolka

Authors

Barbara Pavlakovič (ed.)
University of Maribor, Faculty of Tourism
https://orcid.org/0000-0003-0258-8656
Tanja Lešnik Štuhec (ed.)
University of Maribor, Faculty of Tourism
DOI: https://doi.org/10.18690/978-961-286-531-3

Keywords:

tourism, rural tourism, sustainable development, green events, Kozjansko Apple Festival

Synopsis

Recommendations for Green Events: an Example of the Kozjansko Apple Festival. One of the key attractive elements of the tourist offer are events. We know several types of events, such as cultural, sports, educational. Essential elements of events are certainly their content, as well as the gastronomic offer. Collective brands are an important tool for rural development and chain-linked providers, providing comprehensive, high-quality gastronomic and related offerings from pitchfork to forks and guided experiences and green events with local added value. The organization must ensure the best possible quality of performance and ensure the safety and sustainable orientation of the event, as discussed in this monograph. The guidelines for a sustainable green event might guide the future development of events in Podčetrtek, Bistrica ob Sotli and Kozje, where they joined a sustainable future tourism solutions project in cooperation with the Faculty of Tourism of the University of Maribor. We studied green events on the example of the Kozjansko Apple Festival.

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Author Biographies

Barbara Pavlakovič (ed.), University of Maribor, Faculty of Tourism

Barbara Pavlakovič is a Teaching Assistant at the University of Maribor, Faculty of Tourism, Slovenia. Her working and research fields cover various aspects of tourism (for example industrial tourism), communication and safety in tourism. She graduated at Faculty of Social Sciences, University of Ljubljana in communication studies, developed her public relation skills in several organizations as PR practitioner and continued her career in academia. Currently, she is a Ph.D. student at Faculty of Organizational Sciences, University of Maribor.

Brežice, Slovenia. E-mail: barbara.pavlakovic@um.si

Tanja Lešnik Štuhec (ed.), University of Maribor, Faculty of Tourism

Assist. prof. Tanja Lešnik Štuhec, PhD has experience in managing and constructively participating in research, consulting and projects with a direct impact on the economy. She studies the areas of sustainable development of socially responsible destinations and their stakeholders. 12 collective brands in Slovenia are created according to the Authentic from Slovenia model, of which she is the author. As a lecturer at the Faculty of Tourism, University of Maribor, she teaches courses related to sustainable tourism development, destination management and rural development, protected areas and networking. She actively participates in the Tourism 4.0 project, is a member of the Pohorje Development Group and leads the activities of developing and marketing the offer of the mentioned brands.

Brežice, Slovenia. E-mail: tanja.lesnik@um.si

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Published

October 29, 2021

Categories

Copyright (c) 2021 University of Maribor, University Press

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Details about this monograph

ISBN-13 (15)

978-961-286-531-3

COBISS.SI ID (00)

81876483

THEMA Subject Codes (93)

RNU

Date of first publication (11)

2021-10-29

How to Cite

Priporočila za zelene prireditve: Primer prireditve Praznik kozjanskega jabolka. (2021). University of Maribor Press. https://doi.org/10.18690/978-961-286-531-3