Entrepreneurship at the Advancement of Digitalization and Artificial Intelligence: GEM Slovenia 2024, Executive Summary

Authors

Karin Širec
University of Maribor, Faculty of Economics and Business
https://orcid.org/0000-0003-4191-5170
Katja Crnogaj
University of Maribor, Faculty of Economics and Business
https://orcid.org/0000-0002-2344-3977
Barbara Bradač Hojnik
University of Maribor, Faculty of Economics and Business
https://orcid.org/0000-0002-1314-9088
Matej Rus
University of Maribor, Faculty of Economics and Business
https://orcid.org/0009-0007-8766-9370
Polona Tominc
University of Maribor, Faculty of Economics and Business
https://orcid.org/0000-0001-7172-2316

Keywords:

Global Entrepreneurship Monitor, entrepreneurship, early-stage entrepreneurial activity, economic development, entrepreneurship ecosystem, entrepreneurship policy, sustainable business, digitalization, artificial intelligence

Synopsis

The GEM survey offers an in-depth analysis of the various social, cultural, political, and economic factors that impact the entrepreneurial landscape and activities, serving as a comprehensive framework for understanding national and entrepreneurial conditions. These factors play a crucial role in shaping individuals' entrepreneurial decisions and the success of starting and operating businesses. Survey delivers unparalleled insights into a nation's entrepreneurial characteristics, surpassing the information available from traditional statistical sources. The study also explores individuals' and societies' attitudes towards entrepreneurship, alongside the aspirations and qualifications of people at different entrepreneurial stages. By examining these aspects across countries, GEM identifies key drivers and obstacles for entrepreneurship, enabling a supportive entrepreneurial ecosystem. Current edition focuses, among others, on digitalization and artificial intelligence and their impact on entrepreneurship. The emphasis is on the challenges and opportunities brought by digitalization and AI, as well as on how companies can leverage these trends for growth and development.

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Author Biographies

Karin Širec, University of Maribor, Faculty of Economics and Business

Karin Širec, PhD. is a full professor of entrepreneurship at the Faculty of Economics and Business, University of Maribor and head of the Department of Entrepreneurship and Business Economics. She is a member of the research group of the Institute for Entrepreneurship and Small Business Management and participates in two longitudinal studies, the Slovenian Entrepreneurship Observatory and the Global Entrepreneurship Monitor, of which she has been the leader since 2022. She is also the Slovenian representative of the international DIANA research group on women's entrepreneurship and a member of the research programme Entrepreneurship for an Innovative Society. She is an OECD expert advisor on inclusive entrepreneurship and an expert in the field of higher education at the National Agency for Quality Assurance in Higher Education of the Republic of Slovenia, SQAA. Prior to joining the university, she worked in industry.

Maribor, Slovenia. E-mail: karin.sirec@um.si

Katja Crnogaj, University of Maribor, Faculty of Economics and Business

Katja Crnogaj, PhD is an associate professor of Entrepreneurship at the Faculty of Economics and Business, University of Maribor. She is actively involved in teaching both undergraduate and postgraduate courses. Additionally, she serves as the head of the Entrepreneurship study field, a member of the Faculty Committee for Student Affairs, and a member of the Council of the interdisciplinary study program »Industrial Engineering«. As a researcher at the Institute for Entrepreneurship and Small Business Management, she is a member of the international research team of the Global Entrepreneurship Monitor and the Slovenian Entrepreneurship Observatory and has been actively involved in the longitudinal research programme "Entrepreneurship for an Innovative Society". She is an expert consultant for the OECD in the Inclusive Entrepreneurship project and is also involved in the OECD-EU project Youth Entrepreneurship Policy Academy.

Maribor, Slovenia. E-mail: katja.crnogaj@um.si

Barbara Bradač Hojnik, University of Maribor, Faculty of Economics and Business

Barbara Bradač Hojnik, PhD. is a full professor of entrepreneurship at the Faculty of Economics and Business, University of Maribor and head of the Institute for Entrepreneurship and Small Business Management.

Maribor, Slovenia. E-mail: barbara.bradac@um.si

Matej Rus, University of Maribor, Faculty of Economics and Business

Matej Rus, Msc. is a higher education lecturer in entrepreneurship and co-founder and director of Tovarna podjemov - business incubator of the University of Maribor.

Maribor, Slovenia. E-mail: matej.rus@um.si

Polona Tominc, University of Maribor, Faculty of Economics and Business

Polona Tominc, PhD. is a full professor in the field of quantitative economic analysis and dean of the Faculty of Economics and Business, University of Maribor.

Maribor, Slovenia. E-mail: polona.tominc@um.si.

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Published

May 7, 2025

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Details about this monograph

ISBN-13 (15)

978-961-286-983-0

THEMA Subject Codes (93)

KJH

COBISS.SI ID (00)

Date of first publication (11)

2025-05-07

How to Cite

(Ed.). (2025). Entrepreneurship at the Advancement of Digitalization and Artificial Intelligence: GEM Slovenia 2024, Executive Summary (Vols. 2024). University of Maribor Press. https://doi.org/10.18690/um.epf.4.2025