Razvojni potenciali podjetja: Študija primera malega podjetja krožnega gospodarstva

Authors

Tjaša Štrukelj
University of Maribor, Faculty of Economics and Business
https://orcid.org/0000-0001-6867-5061
Maja Rožman
University of Maribor, Faculty of Economics and Business
https://orcid.org/0000-0002-8546-4351

Synopsis

V raziskavi preučujemo celovitost in skladnost razvojnih potencialov podjetja z vidika treh ključnih dimenzij: interesnih, strateških in izvedbenih potencialov. Interesni potenciali so povezani z vizijo in politiko podjetja lastnikov, strateški potenciali se nanašajo na zmožnosti podjetja za razvoj in rast ter prilagajanje tržnim možnostim oziroma priložnostim, izvedbeni potenciali pa vključujejo razpoložljive materialne in nematerialne resurse, ki omogočajo realizacijo poslovnih in drugih strategij, s katerimi podjetje uresničuje zastavljeno vizijo in politiko podjetja. Da bi teoretična spoznanja aplicirali v prakso, smo izvedli študijo primera socialne zadruge, ki deluje po načelih krožnega gospodarstva in inovativno povezuje ekološko trajnost s poslovno uspešnostjo. Podjetje svoje poslovanje temelji na predelavi zavržene kavne usedline za gojenje gob ostrigarjev in proizvodnjo biorazgradljivih materialov, kar omogoča večstopenjsko krožno uporabo virov in ustvarjanje dodane vrednosti brez povzročanja odpadkov. Rezultati raziskave kažejo, da celovitost in skladnost razvojnih potencialov močno vplivata na dolgoročno uspešnost podjetja. Na podlagi analize študije primera in sinteze spoznanj ugotavljamo, da so ključni dejavniki uspeha preučevane socialne zadruge aktivna vključitev vseh interesnih udeležencev v bistvene odločitve podjetja, ploska hierarhična struktura, rast, skladna s potrebami trga, prilagodljiva poslovna strategija osredotočanja na diferenciacijo, učinkovito obvladovanje resursov in inovativni poslovni model, ki omogoča trajnostni razvoj.

Author Biographies

Tjaša Štrukelj, University of Maribor, Faculty of Economics and Business

Dr Tjaša Štrukelj is an Associate Professor in the field of governance and strategic management at the University of Maribor, Faculty of Economics and Business (UM FEB). She is the UM FEB member of Senate and Commission for Scientific and Research Affairs. She (co)authored articles (http://www.cobiss.si/, 16338), actively participates in the research program Entrepreneurship for Innovative Society, is a member of the program committee of international journals, Path to integrity (P2I) community leader for Slovenia, Commissioner for Sustainable Development of FEB employees, member of the Slovenian Academy of Management. In 2024, the IRDO Institute selected her as the Strategist of the Year for Sustainable Development and Social Responsibility.

Maribor, Slovenia. E-mail: tjasa.strukelj@um.si

Maja Rožman, University of Maribor, Faculty of Economics and Business

Maja Rožman, PhD is an assistant professor in the field of quantitative economic analyses at the University of Maribor, Faculty of Economics and Business, Department of Quantitative Economic Analyses. Her research work is focused on structural equation modelling and on contemporary management challenges in organizations. She is interested in quantitative methods in economics and business sciences. Her research work at a foreign university was done at the University of Zadar, Department of Economics. As a researcher and member of the Institute for Operational Research, she is involved in several international and market research projects. Also, she leads smaller domestic projects for the economy and some projects where she is connected to international streams of research.

Maribor, Slovenia. E-mail: maja.rozman1@um.si

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Volume

Usmerjanje trajnostnega razvoja podjetja

Pages

169-198

Published

May 9, 2025

Categories

Copyright (c) 2025 University of Maribor, University Press

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How to Cite

Štrukelj, T., & Rožman, M. (2025). Razvojni potenciali podjetja: Študija primera malega podjetja krožnega gospodarstva. In T. Štrukelj & M. Rožman (Eds.), Usmerjanje trajnostnega razvoja podjetja (pp. 169-198). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/971/chapter/371