Podjetniška demografija in dinamika podjetij različnih tehnoloških ravni, znanja in razvojnih faz: Slovenski podjetniški observatorij 2024

Authors

Barbara Bradač Hojnik
University of Maribor, Faculty of Economics and Business
https://orcid.org/0000-0002-1314-9088
Matej Rus
University of Maribor, Faculty of Economics and Business
https://orcid.org/0009-0007-8766-9370
Dijana Močnik
University of Maribor, Faculty of Electrical Engineering and Computer Science
https://orcid.org/0009-0007-7148-4937

Keywords:

companies, sole proprietors, financial performance indicators, high-tech companies, knowledge-based companies, characteristics, opportunities and constraints, strategies and policies, empirical analysis

Synopsis

Business Demographics and the Dynamics of Companies With Different Levels of Technology, Knowledge and Development Stages: The Slovenian Entrepreneurship Observatory 2024. The Slovenian Entrepreneurship Observatory 2024 provides a comprehensive analysis of entrepreneurial demographics and the dynamics of companies of different technological levels, skills and development stages. In the first part of the survey, we examined the key demographic characteristics of Slovenian enterprises, including their number, size, revenues, labour costs and value added, disaggregated by industry, region and size class. The second part of the study focuses on firms with different levels of technology intensity and knowledge-intensive services, with an emphasis on comparing Slovenia with the EU. We have specifically analysed firms at different stages of their life cycle in order to identify their competitive advantages, development challenges and opportunities for further growth and innovation. Based on the findings, we have provided strategic orientations for improving the support environment, fostering innovation, digital transformation and internationalisation of Slovenian companies, which are key to the long-term competitiveness of the economy.

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Author Biographies

Barbara Bradač Hojnik, University of Maribor, Faculty of Economics and Business

Barbara Bradač Hojnik is a full professor of entrepreneurship at the Faculty of Economics and Business ta University of Maribor. She participated in numerous domestic and international research projects. She is the leader of the Slovenian Entrepreneurship Observatory project and a member of the project team the Global Entrepreneurship Monitor Slovenia and the longitudinal research program Entrepreneurship for an Innovative Society. She was an expert in the SME Performance Review project for Slovenia in 2021 and 2022 and in the Statistics through Eastern partnership project for the European Commission. Her main research areas are startup-, sustainabe-, digital-, corporate- and international entrepreneurship. She is the author or co-author of several scientific articles, scientific monographs, chapters in scientific monographs and contributions at international scientific conferences.

Maribor, Slovenia. E-mail: barbara.bradac@um.si

Matej Rus, University of Maribor, Faculty of Economics and Business

Mag. Matej Rus is a higher education lecturer in entrepreneurship at the Faculty of Economics and Business, University of Maribor, and an advisor to startups and established companies on innovation and growth. In 2001, he co-founded Tovarna podjemov, a university business incubator that provides support to innovative companies and entrepreneurs. As its director, he also leads the national platform Start:up Slovenia and organizes the international conference PODIM, one of the leading business conferences in the region. He is the head of INNOVUM, a consortium that connects research and innovation with practice. In addition, he is a member of the board of ESNA – European Startup Nations Alliance and an ambassador of Startup Europe in Slovenia, where he contributes to the development of the entrepreneurial ecosystem and the promotion of innovation and international networking of startups.

Maribor, Slovenia. E-mail: matej.rus@um.si

Dijana Močnik, University of Maribor, Faculty of Electrical Engineering and Computer Science

Dr. Dijana Močnik is a full professor at the Faculty of Electrical Engineering, Computer Science and Informatics (FERI) of the University of Maribor, where she teaches economics, management and entrepreneurship. She received her PhD in 1998 from the Faculty of Economics and Business (EPF) of the University of Maribor, where she was previously employed for eight years. Before her academic career, she had eight years of experience in the economy. She has been employed at FERI since 2001, and collaborates in research with the Institute of Entrepreneurship and Management of Small Businesses at EPF. She has published numerous scientific and professional articles and is the co-author of several books and scientific monographs in the field of business economics, entrepreneurship and transaction costs. She actively participates in domestic and international scientific conferences.

Maribor, Slovenia. E-mail: dijana.mocnik@um.si

 

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(Ed.). (2025). Podjetniška demografija in dinamika podjetij različnih tehnoloških ravni, znanja in razvojnih faz: Slovenski podjetniški observatorij 2024 (Vols. 2024). University of Maribor Press. https://doi.org/10.18690/um.epf.2.2025