Where is Emotion? Comparing Emotion Mapping Technologies

Authors

Ondrej Mitas
Breda University of Applied Sciences
https://orcid.org/0000-0002-7916-0511
Tamara Surla
University of Novi Sad, Faculty of Sciences
https://orcid.org/0000-0002-5975-0506
Ben Wielenga
NHL Stenden University of Applied Sciences, Academy of Leisure, Tourism, Hospitality
https://orcid.org/0000-0003-4270-325X
Jelena Farkić
Breda University of Applied Sciences, Academy for Tourism
Peter Ward
Brigham Young University, Department of Experience Design and Management
Alinda Kokkinou
Breda University of Applied Sciences, Academy for Built Environment and Logistics
https://orcid.org/0000-0001-7991-2253
Sandy Thomas
Breda University of Applied Sciences, Academy for Tourism

Synopsis

Understanding how experiences unfold requires measuring participants' emotions, especially as they move from location to location. Measuring and mapping emotions over space is technically challenging, however. While a number of technologies to record and spatially resolve emotion data exist, they have not been systematically compared. We present emotion data collected at a natural and military heritage site in the Netherlands using three different methods, namely retrospective self report, experience reconstruction, and physiology. These data are applied to three corresponding mapping methods. The resulting maps lead to divergent findings, demonstrating that spatial mapping of emotion data accentuates differences between distinct dimensions of emotions.

Author Biographies

Ondrej Mitas, Breda University of Applied Sciences

Breda, the Netherlands. E-mail: mitas.o@buas.nl

Tamara Surla, University of Novi Sad, Faculty of Sciences

Novi Sad, Serbia. E-mail:tamara.bozovic@dgt.uns.ac.rs 

Ben Wielenga, NHL Stenden University of Applied Sciences, Academy of Leisure, Tourism, Hospitality

Leeuwarden, the Netherlands. E-mail: ben.wielenga@nhlstenden.com

Jelena Farkić, Breda University of Applied Sciences, Academy for Tourism

Breda, the Netherlands. E-mail: farkic.j@buas.nl

Peter Ward, Brigham Young University, Department of Experience Design and Management

Provo, Utah, United States of America. E-mail: peter_ward@byu.edu

Alinda Kokkinou, Breda University of Applied Sciences, Academy for Built Environment and Logistics

Breda, the Netherlands. E-mail: kokkinou.a@buas.nl

Sandy Thomas, Breda University of Applied Sciences, Academy for Tourism

Breda, the Netherlands. E-mail: 236538@buas.nl

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Published

June 9, 2025

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Mitas, O., Surla, T., Wielenga, B., Farkić, J., Ward, P., Kokkinou, A., & Thomas, S. (2025). Where is Emotion? Comparing Emotion Mapping Technologies. In A. Pucihar, M. Kljajić Borštnar, S. Blatnik, M. Marolt, R. W. H. Bons, K. Smit, & M. Glowatz (Eds.), & (Ed.), 38th Bled eConference: Empowering Transformation: Shaping Digital Futures for All: Conference Proceedings (pp. 67-84). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/947/chapter/590