Benchmarking: Primerjalna analiza v turizmu

Nadja Mlakar is an assistant at the Faculty of Tourism, University of Maribor, where she primarily focuses on destination management, sustainable tourism, and the role of animals in tourism. Her academic work is built on more than a decade of experience in the tourism industry, which inspires her research on topics such as tourism promotion, branding, media, traveling with pets, and the hotel sector.

Brežice, Slovenia. E-mail: nadja.mlakar1@um.si

Barbara Pavlakovič Farrell is an Assistant Professor at the University of Maribor, Faculty of Tourism, Slovenia. Her working and research fields cover destination management and various aspects of tourism (for example, industrial tourism), communication and safety in tourism. She graduated from the Faculty of Social Sciences, the University of Ljubljana, in communication studies, developed her public relations skills in several organisations as a PR practitioner and continued her career in academia. She got her PhD at the Faculty of Organizational Sciences, the University of Maribor; her topic was Staff, safety and security – pillars of industrial tourism.

Brežice, Slovenia. E-mail: barbara.pavlakovic@um.si