Međimurje Sustainable Development Program

Authors

Marko Jurakić (ed.), Vimal Academy; Barbara Pavlakovič Farrell (ed.), University of Maribor, Faculty of Tourism; Marina Barkiđija Sotošek (ed.), University of Rieka, Faculty of Tourism and Hospitality Management; Rudi Grula (ed.), Međimurje Tourist Board; Marko Koščak (ed.), University of Maribor, Faculty of Tourism

Keywords:

sustainable tourism, rural tourism, educational tourism, tourism infrastructure, Međimurje County

Synopsis

Međimurje Sustainable Development Program. In the north of Croatia, surrounded by Mura and Drava rivers, lies the Međimurje County. Although spatially the smallest county in the Republic of Croatia, it has a rich history, cultural heritage, thoughtful and strategic tourism, and was awarded many titles. Therefore, this tourist destination of excellence can serve as an example of good practice for the students of the field course, which was attended by sixty students and eight faculties from the Republic of Croatia, Slovenia, but also numerous Erasmus students from Spain, Norway, the Netherlands and Montenegro, who during their two-day visit were able to see the great development potential of this county. Accompanied by their mentors and under the professional guidance of their hosts, the students analyzed the current tourism offer and development challenges in each location visited and, as part of their work, identified the priority areas of tourism, defined measures and indicators, and how to monitor them. All the work is based on the sustainable development of tourism. Scientific Monograph " Međimurje Sustainable Development Program" is the result of initiatives of local stakeholders to promote the strategic development of tourism in Central Croatia and Međimurje County.

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Author Biographies

Marko Jurakić (ed.), Vimal Academy

Popovača, Croatia. E-mail: vimalakademija@gmail.com

Barbara Pavlakovič Farrell (ed.), University of Maribor, Faculty of Tourism

Barbara Pavlakovič Farrell is an Assistant Professor at the University of Maribor, Faculty of Tourism, Slovenia. Her working and research fields cover destination management and various aspects of tourism (for example, industrial tourism), communication and safety in tourism. She graduated from the Faculty of Social Sciences, the University of Ljubljana, in communication studies, developed her public relations skills in several organizations as a PR practitioner and continued her career in academia. She got her PhD at the Faculty of Organizational Sciences, the University of Maribor; her topic was Staff, safety and security – pillars of industrial tourism.

Brežice, Slovenia. E-mail: barbara.pavlakovic@um.si

Marina Barkiđija Sotošek (ed.), University of Rieka, Faculty of Tourism and Hospitality Management

Opatija, Croatia. E-mail: marinab@fthm.hr

Rudi Grula (ed.), Međimurje Tourist Board

Čakovec, Croatia. E-mail: info.tzmz@gmail.com

Marko Koščak (ed.), University of Maribor, Faculty of Tourism

Brežice, Slovenia. E-mail: marko.koscak@um.si

Published

November 7, 2023

Details about the available publication format: PDF

PDF

ISBN-13 (15)

978-961-286-797-3

COBISS.SI ID (00)

Date of first publication (11)

2023-11-07

Details about the available publication format: Hardback (in printing)

Hardback (in printing)

ISBN-13 (15)

978-961-286-798-0

COBISS.SI ID (00)

Date of first publication (11)

2023-11-07

Physical Dimensions

16.5cm x 23.5cm x 1cm

How to Cite

Međimurje Sustainable Development Program. (2023). University of Maribor Press. https://doi.org/10.18690/um.ft.3.2023