Turistična destinacija Artiče: študija izvedljivosti

Authors

Barbara Pavlakovič (ed.), University of Maribor, Faculty of Tourism; Aleš Semeja (ed.), ERACON d.o.o.; Maja Turnšek (ed.), University of Maribor, Faculty of Tourism; Tjaša Alegro (ed.), University of Maribor, Faculty of Tourism; Nejc Pozvek (ed.), University of Maribor, Faculty of Tourism

Keywords:

Artiče, Posavje region, destination marketing,, tourist supply and demand,, feasibility study,, tourism

Synopsis

Tourist Destination Artiče: a Feasibility Study. The book "Tourist destination Artiče: a feasibility study" presents the tourist development perspectives of a potential destination Artiče. Artiče is a place located in the municipality of Brežice in the Posavje region, where recently they have been placing great emphasis on the development of tourism. The municipality is known mainly for spa tourism, but other offerings are also developing – from natural and cultural sights to gastronomic and sports offers. The locals of Artiče, who are proud of their area's givenness, want to attract visitors to their ends. Hence, they contacted the Faculty of Tourism of the University of Maribor to prepare a feasibility study for a potential tourist destination. Together with the mentors, the students of the 1st year of the master's program and the 3rd year of the higher education study program participated in the project with the local population's participation. After analysing the area, they prepared a strategic document for the development of the tourist destination and the marketing plan of individual proposed tourist products.

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Author Biographies

Barbara Pavlakovič (ed.), University of Maribor, Faculty of Tourism

Barbara Pavlakovič is a Teaching Assistant at the University of Maribor, Faculty of Tourism, Slovenia. Her working and research fields cover various aspects of tourism (for example industrial tourism), communication and safety in tourism. She graduated at Faculty of Social Sciences, University of Ljubljana in communication studies, developed her public relation skills in several organizations as PR practitioner and continued her career in academia. Currently, she is a Ph.D. student at Faculty of Organizational Sciences, University of Maribor.

Brežice, Slovenia. E-mail: barbara.pavlakovic@um.si

Aleš Semeja (ed.), ERACON d.o.o.

Kamnik, Slovenia. E-mail: ales.semeja@eracon.si

Maja Turnšek (ed.), University of Maribor, Faculty of Tourism

Brežice, Slovenia. E-mail: maja.turnsek@um.si

Tjaša Alegro (ed.), University of Maribor, Faculty of Tourism

Brežice, Slovenia. E-mail: tjasa.alegro1@um.si

Nejc Pozvek (ed.), University of Maribor, Faculty of Tourism

Brežice, Slovenia. E-mail: tjasa.alegro1@um.si

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Published

November 19, 2021

Details about this monograph

ISBN-13 (15)

978-961-286-533-7

COBISS.SI ID (00)

Date of first publication (11)

2021-11-19

How to Cite

Turistična destinacija Artiče: študija izvedljivosti. (2021). University of Maribor Press. https://doi.org/10.18690/978-961-286-533-7