Digital Transformation in Entrepreneurial Ventures

Authors

Tadej Gorta
University of Maribor, Faculty of Organizational Sciences
Goran Vukovič
University of Maribor, Faculty of Organizational Sciences
DOI: https://doi.org/10.18690/um.fov.9.2025.5

Synopsis

This chapter examines the perceptions and experiences of digital transformation (DT) among employees at the Regional Development Agency of the Ljubljana Urban Region (RRA LUR). The aim of the research was to explore how employees understand and co-create digital changes, and to identify the key factors that either support or hinder this process. The study employed a quantitative method – an online survey enriched with elements of qualitative reflection, which enabled a deeper insight into individual perceptions. Results show that employees demonstrate an elevated level of readiness and motivation for DT, yet simultaneously perceive a lack of formal strategy, systemic support, and sufficient training. Key challenges include a gap between perceived confidence and actual knowledge, unclear leadership roles, and inconsistent communication. Based on the analysis, concrete recommendations are proposed at strategic, technical, and organizational levels. The conclusions emphasize the importance of an inclusive culture, leadership support, and the need for a more structured and sustainable approach to digital transformation.

Author Biographies

Tadej Gorta, University of Maribor, Faculty of Organizational Sciences

Tadej Gorta is a second-year student in the Information Management study program at the Faculty of Organizational Sciences, University of Maribor. Before enrolling at FOV, he completed the Computer Technician program at the Secondary School Domžale, where he was recognized as one of the top students. His academic and research interests include digital transformation, information systems, organizational culture, and the role of employees in implementing change. Alongside his studies, he also engages in occasional work in the field of IT. In the future, he aims to further explore the impact of digital technologies on public organizations and their leadership.

Kranj, Slovenia. E-mail: tadej.gorta@student.um.si

Goran Vukovič, University of Maribor, Faculty of Organizational Sciences

Prof. dr. Goran Vukovič is a full professor of marketing and human resources at the Faculty of Organizational Sciences of the University of Maribor. As an expert, he covers the areas of human resources, teams, marketing and purchasing through his research, project and consulting work. He is the author of scientific monographs, professional and scientific articles, a reviewer, translator, editor, invited lecturer at foreign universities and a regular participant in conferences in the field of research at home and abroad. He participates in projects or leads EU projects such as MODI, MLAB, Model Implementation (LACORE), European Territorial Cooperation through Technology and Science, etc. Bibliography: COBISS printout contains 645 units.

Kranj, Slovenia. E-mail: goran.vukovic@um.si

Downloads

PDF

Volume

Izboljševanje podjetniške izkušnje s pomočjo podpornega okolja v Ljubljanski urbani regiji

Pages

219-286

Published

December 4, 2025

Categories

Copyright (c) 2025 University of Maribor, University of Maribor Press

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Gorta, T., & Vukovič, G. (2025). Digital Transformation in Entrepreneurial Ventures. In M. Marič & D. Marinčič (Eds.), Izboljševanje podjetniške izkušnje s pomočjo podpornega okolja v Ljubljanski urbani regiji (pp. 219-286). University of Maribor Press. https://doi.org/10.18690/um.fov.9.2025.5