How to Distribute Products? On an Optimal and Sustainable Distribution Strategy

Distribution within the framework of logistics processes encompasses a series of operations and procedures that enable the delivery of goods from the creation and manufacturing phase all the way to the end usage by the consumer. These processes include activities such as transportation, warehousing, inventory management, location analysis, and information processing. The central purpose of distribution logistics is to ensure that products arrive at the consumers flawlessly and efficiently. Here, transportation plays the role of transferring goods, meaning that the decision on the mode of transportation is an important segment of setting an appropriate distribution strategy. In addition, choices are influenced by factors such as the characteristics and type of goods, competitive factors, demands for the complexity of the distribution channels themselves, and the like. The main decisions thus include the length of the distribution channels, the use of direct or indirect forms of distribution, types and varieties of channels for offering and distributing goods to end consumers, and the extent of outsourcing. The key objectives of establishing distribution channels include ensuring the correct presence of products on the market, increasing sales opportunities with positioning strategies and promotions, and effective participation in determining influences on the operational distribution activities.