Ruralni turizam u funkciji održivog razvoja Međimurja: Općina Štrigova

Authors

Marko Jurakić (Ed.)
Vimal University of Applied Sciences , University of Maribor, Faculty of Tourism
Marta Takahashi (Ed.)
Vimal University of Applied Sciences
https://orcid.org/0000-0002-5645-5421
Katja Kokot Kikl (Ed.)
University of Maribor, Faculty of Tourism
https://orcid.org/0000-0002-2791-9899
Marko Koščak (Ed.)
University of Maribor, Faculty of Tourism
https://orcid.org/0000-0002-2332-5639
DOI: https://doi.org/10.18690/um.ft.2.2026

Keywords:

rural tourism, sustainable development, sustainable tourism, Međimurje County, Štrigova, eno-gastronomy, cultural heritage, destination management

Synopsis

Rural Tourism in the Function of Sustainable Development of Međimurje: Municipality of Štrigova. Rural tourism in Međimurje County is based on the integration of natural and cultural heritage, local production, and eno-gastronomic offerings. The Municipality of Štrigova stands out as an example of a destination that develops tourism while preserving tradition, local identity, and regional resources. The paper analyses the characteristics of the tourism offer, the role of sustainable destination management, and the potential for further rural tourism development. The research was conducted within the framework of the 6th International Scientific and Professional Conference on Rural Tourism Development held in 2025, using qualitative and quantitative research methods, including content analysis, interviews, participatory observation, and tourism resource valorisation. Emphasis was placed on the cooperation between academia, students, and local stakeholders, as well as on examples of good practice in sustainable tourism development. The results provide recommendations for improving the tourism offer and strengthening destination competitiveness.

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Author Biographies

Marko Jurakić (Ed.), Vimal University of Applied Sciences, University of Maribor, Faculty of Tourism

Dr. Marko Jurakič se ukvarja z znanstvenimi in strokovnimi raziskavami na področju managementa, s posebnim poudarkom na celostnem pristopu k upravljanju, trajnostnem razvoju ter integraciji interdisciplinarnega znanja v sodobno poslovno okolje. V okviru svoje znanstvene kariere je kot avtor ali soavtor objavil več kot petnajst znanstvenih prispevkov, ki obravnavajo aktualne teme s področja organizacijskega razvoja, strateškega managementa in inovacij v upravljanju. Je aktiven član Vimal akademije, organizacije, posvečene vseživljenjskemu učenju in razvoju strokovnih kompetenc, ter trenutno opravlja funkcijo dekana na Visoki šoli Vimal, kjer aktivno prispeva k razvoju znanstvenih in strokovnih programov.

Sisak, Hrvaška. E-pošta: marko@vimal.hr

Marta Takahashi (Ed.), Vimal University of Applied Sciences

Marta Takahashi je doktorica komunikoloških znanosti. Med letoma 2016 in 2021 je bila zaposlena na visoki šoli Edward Bernays, od leta 2021 pa je zaposlena v agenciji za odnose z javnostmi Narativ komunikacije, hkrati pa sodeluje z Vimal University of Applied Sciences. Sodelovala je v treh programih pedagoške mobilnosti na ISCOM v Parizu v Franciji, kjer je poučevala v okviru projekta Erasmus+. Je prejemnica nagrade IFIA Lady Prize, ki jo podeljuje Mednarodna zveza združenj izumiteljev za najboljše delo ženskih inovatork na 8. mednarodni razstavi inovacij, novih idej, izdelkov in tehnologij ARCA.

Sisak, Hrvaška. E-pošta: takahashi.marta@gmail.com

Katja Kokot Kikl (Ed.), University of Maribor, Faculty of Tourism

Katja Kokot Kikl is a teaching assistant at the Faculty of Tourism, University of Maribor. She holds a bachelor's and a master's degree in the field of spa tourism in Slovenia. She is currently pursuing her doctoral studies in the Contemporary Tourism Studies programme at the same faculty. In addition to her teaching duties, she is actively involved as a researcher in various tourism-related research projects. Her main research interests include wellness and spa tourism, the promotion of healthy lifestyles, and the psychological aspects of consumer behaviour in tourism.

Brežice, Slovenia. E-mail: katja.kokot1@um.si

Marko Koščak (Ed.), University of Maribor, Faculty of Tourism

From 2014 to 2019, Dr. Marko Koščak worked as an assistant professor and is currently an associate professor at the University of Maribor, Faculty of Tourism, Brežice, Slovenia. His research interests are in the field of sustainable and responsible tourism, geography of tourism and management of local tourist destinations. He also teaches these topics to students. Since 1986, he has also worked intensively in the field of integrated rural development, both in Slovenia and abroad. His works have been published in magazines such as Tourism Management, Journal of Sustainable Tourism, Anais Brasileiros de Estudos Turisticos (ABET), Turizam, Informatologia, and scientific and professional monographs by publishing houses such as Routledge, Pearson, CABI and others.

Brežice, Slovenija. E-pošta: marko.koscak@um.si

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Published

July 3, 2026

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Copyright (c) 2026 University of Maribor, University of Maribor Press

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Details about the available publication format: E-book (pdf)

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THEMA Subject Codes (93)

KNSG; KJJ; KJC; KNAC; KJ

ISSN-13 (34)

978-961-299-167-8

COBISS.SI ID (00)

283552003

Date of first publication in original language (20)

2026-07-03

Details about the available publication format: Hardback (in print)

Hardback (in print)

THEMA Subject Codes (93)

KNSG; KJJ; KJC; KNAC; KJ

ISBN-13 (15)

978-961-299-168-5

COBISS.SI ID (00)

283551491

Date of first publication in original language (20)

2026-07-03

How to Cite

Jurakić, M., Takahashi, M., Kokot Kikl, K., & Koščak, M. (Eds.). (2026). Ruralni turizam u funkciji održivog razvoja Međimurja: Općina Štrigova. University of Maribor Press. https://doi.org/10.18690/um.ft.2.2026