Med ponudbo in povpraševanjem: konkurenčnost kreativno-trajnostnih turističnih destinacij

Authors

Nuša Basle Vertiz (ed.)
University of Maribor, Faculty of Economics and Business
https://orcid.org/0000-0002-8972-0228
Borut Milfelner (ed.)
University of Maribor, Faculty of Economics and Business
DOI: https://doi.org/10.18690/um.epf.8.2026

Keywords:

tourism destination competitiveness, creatively sustainable tourism, gastronomy, destination management, tourism supply and demand

Synopsis

Between Supply and Demand: The Competitiveness of Creative-Sustainable Tourism Destinations. The monograph Between Supply and Demand: The Competitiveness of Creatively Sustainable Tourism Destinations provides a comprehensive examination of the factors that shape the long-term competitiveness of contemporary tourism destinations. Particular attention is devoted to gastronomy, sustainability, creativity, cultural heritage, local identity, destination management, tourism providers’ business models, and visitors’ behaviour and perceptions. The publication integrates supply-side and demand-side perspectives and demonstrates that competitiveness depends not only on the availability of natural, cultural and gastronomic resources, but above all on the ability to manage, connect and transform them thoughtfully into high-quality, authentic and market-attractive experiences. The individual chapters combine theoretical discussions, qualitative and quantitative research, and examples of good practice from Slovenia and abroad. The monograph thus offers a multi-perspective insight into the development of destinations that seek to be competitive, responsible, locally rooted and development-oriented at the same time.

Chapters

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Author Biographies

Nuša Basle Vertiz (ed.), University of Maribor, Faculty of Economics and Business

Nuša Basle Vertiz holds a PhD from the Faculty of Economics and Business, University of Maribor, where she completed her doctoral studies at the Department of International Economics and Business. From 2019 to 2023, she worked as a teaching assistant in the fields of international economics and tourism at the Faculty of Economics and Business, University of Maribor. She is currently employed as the director of an international family-owned company. Her academic and research interests focus on cultural, creative and gastronomic tourism. In addition to her academic career, she is a certified dance instructor and runs her own dance school. She is also the owner of a travel agency specialising in boutique and authentic travel experiences in Latin America and the Balkans. She is currently developing a unique Business Etiquette Academy, covering topics related to business protocol in cooperation with various distinguished professors. 

Maribor, Slovenia. E-mail: nusa.basle@icloud.com

Borut Milfelner (ed.), University of Maribor, Faculty of Economics and Business

Borut Milfelner is a Full Professor of Marketing and an Assistant Professor of Tourism at the Faculty of Economics and Business, University of Maribor. He received his PhD in 2008 from the School of Economics and Business, University of Ljubljana. His research interests include marketing research, internal marketing, tourism marketing and marketing theory. His bibliography comprises more than 450 publications, including original scientific articles, papers presented at scientific conferences, scientific monographs, and independent scientific contributions or chapters in edited volumes. He has participated in several fundamental and targeted research projects funded by the Ministry of Education, Science, Culture and Sport, the Slovenian Research Agency, the Ministry of the Economy and the Slovenian Tourist Board, as well as in European Union projects. He is a member of the editorial boards of three international scientific journals in the field of business studies and serves as a reviewer for several Slovenian and international academic journals. 

Maribor, Slovenia. E-mail: borut.milfelner@um.si

References

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Published

August 11, 2026

Categories

Copyright (c) 2026 University of Maribor, University of Maribor Press

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Details about the available publication format: E-book (pdf)

E-book (pdf)

ISBN-13 (15)

978-961-299-184-5

COBISS.SI ID (00)

287417347

THEMA Subject Codes (93)

KJF; KNSG

CIP date (35)

2026-08-10

Date of first publication in original language (20)

2026-08-11

How to Cite

Basle Vertiz, N. (2026). Med ponudbo in povpraševanjem: konkurenčnost kreativno-trajnostnih turističnih destinacij (B. M. Borut Milfelner, Ed.). University of Maribor Press. https://doi.org/10.18690/um.epf.8.2026