Sustainable Development of Glamping in Slovenia: A Case Study of Social, Environmental, and Economic Responsibility

Glamping represents a rapidly growing segment of Slovenian tourism, combining comfort, natural surroundings, and the principles of sustainability. The study aimed to analyse the social, environmental, and economic dimensions of socially responsible operations in glamping accommodations through a case study of the Zelena Dolina Glamping resort, and to examine how guests perceive individual aspects of sustainable management. Data collection took place over two years (2024 and 2025) using a combination of online and in-person surveys, resulting in 613 valid responses. The descriptive statistics indicate that guests rate the environmental aspects highest, particularly cleanliness, waste separation, and the absence of unpleasant odours. In contrast, social elements related to tangible and intangible cultural heritage are rated slightly lower. The Exploratory Factor Analysis (EFA) confirmed a three-dimensional structure of social responsibility: the social dimension, which includes the preservation of tangible and intangible heritage; the environmental dimension, related to the care for the natural environment; and the economic dimension, which reflects the value-for-money ratio and information accessibility. The total explained variance of 74.37% and the high internal consistency of the construct confirm the measurement's reliability, and the data further indicate important connections between guest perceptions and the overall quality of the experience.