Location-Aware Machine Learning to Forecast Urban Foot Traffic

Authors

Katayoon Pourmahdi
Åbo Akademi University, Faculty of Social Sciences, Business and Economics
Bahareh Naseri
Åbo Akademi University, Faculty of Social Sciences, Business and Economics
Ilia Gugenishvili
Åbo Akademi University, Faculty of Social Sciences, Business and Economics
Jozsef Mezei
Åbo Akademi University image/svg+xml
https://orcid.org/0000-0002-2156-8549
Anna-Greta Nyström
Åbo Akademi University, Faculty of Social Sciences, Business and Economics

Synopsis

Smart cities increasingly rely on intelligent tools to manage urban mobility, reduce congestion, and support evidence-based public governance. This study examines how machine learning (ML) models can support urban mobility management by predicting footfall and multimodal traffic flows. Five ML models were trained and evaluated on a dataset of 261,539 hourly observations collected from a 16-sensor monitoring network across four urban locations in Turku, Finland. The modelling framework integrates temporal, meteorological, socio-economic, and spatial covariates to capture location-specific mobility flows. To prevent temporal leakage, model evaluation used a strict chronological train–test split, supported by five-fold time-series cross-validation; all metrics are reported with empirical standard deviations (±SD). XGBoost recorded the strongest predictive performance (R² = 0.720 ±0.071 in the City Centre, 0.839 ±0.099 in the University corridor, and 0.570 ±0.105 in the cultural district). Location 4, a low-volume remote sensor, yielded R² = 0.179 ±0.231, reflecting the inherent predictability limits of a near-zero-volume sensor (avg. 2.4 pedestrians/h). The findings guide sensor deployment planning, real-time mobility management, and data infrastructure design in smart city contexts.

Author Biographies

Katayoon Pourmahdi, Åbo Akademi University, Faculty of Social Sciences, Business and Economics

Katayoon Pourmahdi is a PhD researcher at the School of Business and Economics at ÅAU. Her work focuses on integrating analytical approaches into decision-making, particularly in pricing, to bridge theory and practice.

Turku, Finland. E-mail: katayoon.pourmahdi@abo.fi

Bahareh Naseri, Åbo Akademi University, Faculty of Social Sciences, Business and Economics

Dr Bahareh Naseri is a postdoctoral researcher at the School of Business and Economics at ÅAU. Her research focuses on cost–benefit analysis within value chains.

Turku, Finland. E-mail:  bahareh.naseri@abo.fi

Ilia Gugenishvili, Åbo Akademi University, Faculty of Social Sciences, Business and Economics

Dr Ilia Gugenishvili is an Assistant Professor of Marketing at the School of Business and Economics at ÅAU. His research interests include sustainability, consumer behaviour, and technology.

Turku, Finland. E-mail: ilia.gugenishvili@abo.fi

Jozsef Mezei, Åbo Akademi University

Dr Jozsef Mezei is a Professor of Information Systems at the School of Business and Economics at ÅAU. His expertise includes ML in business contexts, decision-making under uncertainty, decision-support systems, analytics, soft computing, and fuzzy logic.

Turku, Finland. E-mail:  jozsef.mezei@abo.fi

Anna-Greta Nyström, Åbo Akademi University, Faculty of Social Sciences, Business and Economics

Dr Anna-Greta Nyström is a Professor of International Business at the School of Business and Economics at ÅAU. She specializes in innovation management, business models, and market shaping in ICT and emerging technologies.

Turku, Finland. E-mail: anna-greta.nystrom@abo.fi

Published

June 5, 2026

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Pourmahdi, K., Naseri, B., Gugenishvili, I., Mezei, J., & Nyström, A.-G. (2026). Location-Aware Machine Learning to Forecast Urban Foot Traffic. In D. Vidmar, A. Pucihar, M. Kljajić Borštnar, R. W. H. Bons, M. Glowatz, & H.-D. Zimmermann (Eds.), & (Ed.), 39th Bled eConference: Co-Creating Human-Centred and Responsible Digital Futures; Conference Proceedings (Vols. 39., pp. 617-630). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/1128/chapter/1206