39th Bled eConference: Co-Creating Human-Centred and Responsible Digital Futures; Conference Proceedings

Authors

Doroteja Vidmar (ed.)
University of Maribor, Faculty of Organizational Sciences
Andreja Pucihar (Ed.)
University of Maribor, Faculty of Organizational Sciences
Mirjana Kljajić Borštnar (ed.)
University of Maribor, Faculty of Organizational Sciences
Roger W. H. Bons (ed.)
Open University of the Netherlands image/svg+xml
Matthias Glowatz (ed.)
University College Dublin image/svg+xml
Hans-Dieter Zimmermann (ed.)
OST - Ostschweizer Fachhochschule image/svg+xml
DOI: https://doi.org/10.18690/um.fov.4.2026

Keywords:

resilience, digital transformation, digital innovation, twin transition, sustainability, digital transition, green transition, designing digital future

Synopsis

The Bled eConference, organized by the University of Maribor’s Faculty of Organizational Sciences, has been shaping the development of electronic, now digital business and society since 1988. The theme of the 39th conference is “Co-creating Human-Centred and Responsible Digital Futures.” We emphasize the importance to include diverse groups in digital development, whose creators understand and accept responsibility in shaping a future for broader society based on ethics, inclusivity, and sustainability. Digital technologies, as a means of transforming systems and solutions, should be focused on long-term well-being of people. We encourage innovation, resilience, social and economic progress. The papers of this conference address various topics, including opportunities and challenges of twin transition, new digital technologies, artificial intelligence and data science, decision analytics for business and social change, digital business models, jobs of the future, digital health, digital ethics, digital education, smart and sustainable cities, digital consumers, and digital transformation of the public sector.

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Author Biographies

Doroteja Vidmar (ed.), University of Maribor, Faculty of Organizational Sciences

Kranj, Slovenia. E-mail: doroteja.vidmar@um.si

Andreja Pucihar (Ed.), University of Maribor, Faculty of Organizational Sciences

Andreja Pucihar is a professor of information systems at the Faculty of Organizational Sciences, University of Maribor and the head of the undergraduate and master's study program of the organization and management of information systems. She is also the head of the eCenter - digital business lab. Her research focuses mainly on digital innovations, digital transformation and digital business models. She regularly publishes her research in international journals and at the conferences. She has over 20 years of experiences with industrial and international European projects, which have been mainly focused on digitalization, digital transformation and support for small and medium-sized enterprises. Since 2009, she has been the head of the international conference on digital business - Bled eConference, which has been working in this field since 1988. She is a member and co-editor of international journals with the impact factor "Electronic Markets - The International Journal on Networked Business" in the " Journal of Theoretical and Applied Electronic Commerce Research”.

Kranj, Slovenia. E-mail: andreja.pucihar@um.si

Mirjana Kljajić Borštnar (ed.), University of Maribor, Faculty of Organizational Sciences

Kranj, Slovenia. E-mail: mirjana.kljajic@um.si

Roger W. H. Bons (ed.), Open University of the Netherlands

Heerlen, The Nederlands. E-mail: roger.bons@ou.nl

Matthias Glowatz (ed.), University College Dublin

Dublin, Ireland. E-mail: matthias.glowatz@ucd.ie

Hans-Dieter Zimmermann (ed.), OST - Ostschweizer Fachhochschule

Hans-Dieter Zimmermann is a senior lecturer of information systems at the University of Applied Sciences Eastern Switzerland (OST)'s School of Management in St. Gallen. He earned his doctoral degree from the University of St. Gallen (HSG) with a dissertation on the information society and holds a degree in business administration from the University of Erlangen-Nuremberg.


Dr. Zimmermann's research focuses on the ways in which digitalization transforms communication and interaction across societies, markets, and organizations. His areas of expertise include electronic markets and platforms, digital business, digital democracy, and smart cities. He also serves as co-editor of the scientific journal Electronic Markets: The International Journal on Networked Business.

St. Gallen, Switzerland. E-mail: hansdieter.zimmermann@ost.ch

References

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Published

June 5, 2026

Series

Bled eConference

Categories

Copyright (c) 2026 University of Maribor, University of Maribor Press

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Details about the available publication format: E-book (pdf)

E-book (pdf)

ISBN-13 (15)

978-961-299-152-4

THEMA Subject Codes (93)

RNU, UY

COBISS.SI ID (00)

280300547

How to Cite

Vidmar, D., Pucihar, A., Kljajić Borštnar, M., Bons, R. W. H., Glowatz, M., & Zimmermann, H.-D. (Eds.). (2026). 39th Bled eConference: Co-Creating Human-Centred and Responsible Digital Futures; Conference Proceedings (Vols. 39.). University of Maribor Press. https://doi.org/10.18690/um.fov.4.2026