Marketing of Educational Services

Ajda Sofrić holds a Bachelor’s degree in Human Resource and Educational Systems Management and is currently pursuing a Master’s degree at the Faculty of Organizational Sciences, University of Maribor, specializing in Organization and Management of Human Resource and Educational Systems. In the academic environment, she is actively involved as a student tutor, supporting and guiding students throughout their studies. She has gained professional experience in administration, training organization, and customer-oriented work environments. Her professional interests include human resource processes, training and development support, communication, project coordination, and efficient work organization in dynamic environments.

Kranj, Slovenia. E-mail: ajda.sofric@student.um.si

Petra Zidar is a graduate HR systems organizer with over ten years of experience in the field of organizing professional events, membership management and competence development. She works within the Tax Education Institute and the Tax Advisory Chamber of Slovenia, where she manages comprehensive support to members and coordination of their professional education. Her work also includes organizing formal and informal meetings aimed at strengthening the professional community and cooperation between members. In her work, she focuses on effective support for HR and professional systems, quality knowledge transfer and ensuring a high level of organizational and content implementation of events.

Ljubljana, Slovenia. E-mail: petra.zidar@dizi.org

Prof. dr. Goran Vukovič is a full professor of marketing and human resources at the Faculty of Organizational Sciences of the University of Maribor. As an expert, he covers the areas of human resources, teams, marketing and purchasing through his research, project and consulting work. He is the author of scientific monographs, professional and scientific articles, a reviewer, translator, editor, invited lecturer at foreign universities and a regular participant in conferences in the field of research at home and abroad. He participates in projects or leads EU projects such as MODI, MLAB, Model Implementation (LACORE), European Territorial Cooperation through Technology and Science, etc. Bibliography: COBISS printout contains 671 units.

Kranj, Slovenia. E-mail: goran.vukovic@um.si