The Role of HR Management in Developing Innovation Culture in Tech Startaps

Authors

Mladen Mihajlović
University of Belgrade, Faculty of Organizational Sciences
Sanja Marinković
University of Belgrade, Faculty of Organizational Sciences
DOI: https://doi.org/10.18690/um.fov.3.2026.42

Synopsis

The aim of this paper is to examine the role of HRM in development of innovation culture in technology startups. The research was conducted through a questionnaire and included 94 respondents employed in the field of technology entrepreneurship and HR. All data were processed in SPSS software, the Kolmogorov-Smirnov test was used to assess data distribution and descriptive statistics, and ANOVA to determine differences between groups. The analyses of differences and correlations indicate that the “levers” that best support innovation culture are employee involvement, the quality of performance appraisals and meaningful rewards. These HR dimensions are consistently associated with the implementation context, market orientation, value creation and creative empowerment.

Author Biographies

Mladen Mihajlović, University of Belgrade, Faculty of Organizational Sciences

Mladen Mihajlović, MSc holds a master degree in Human Resource Management, mofule Entreprenurship and Human Resource Development. from Faculty of Organiztional Sciences, University of Belgrade. 

Belgrade, Serbia. E-mail: mladen2001m@mail.com

Sanja Marinković, University of Belgrade, Faculty of Organizational Sciences

Sanja Marinković, PhD is a full professor at Department for Management of Technology, Innovation and Sustainable Development at the Faculty of organizational sciences, University of Belgrade. She is an author and co-author of several books and more than 80 scientific papers. She attended several programs in the field of Technology Transfer and Commercialization, organized by the Joint Research Center (JRC) of the European Commission, and IMTA-International Management Teachers Academy, Bled. In the period from 2015 to 2021 Sanja was a vice dean for international cooperation at the Faculty of Organizational Sciences.

Belgrade, Serbia. E-mail: sanja.marinkovic@fon.bg.ac.rs

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Volume

45th International Conference on Organizational Science Development: Organization and the Longevity Society, Conference Proceedings

Pages

563-574

Published

March 17, 2026

Series

Razvoj organizacijskih znanosti

Categories

Copyright (c) 2026 University of Maribor, University of Maribor Press

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Mihajlović, M., & Marinković, S. (2026). The Role of HR Management in Developing Innovation Culture in Tech Startaps. In P. Šprajc, D. Maletič, N. Petrović, I. Iztok, A. Škraba, D. Tomić, & A. Žnidaršič Mohorič (Eds.), & (Ed.), 45th International Conference on Organizational Science Development: Organization and the Longevity Society, Conference Proceedings (Vols. 45., pp. 563-574). University of Maribor Press. https://doi.org/10.18690/um.fov.3.2026.42