The Use of Metrics and KPIs in Data-Driven Improvement of Traffic Safety

Authors

Ana Repas
University of, Faculty of Organizational Sciences
https://orcid.org/0009-0005-0781-2532
Miha Marič
University of Maribor, Faculty of Organisational Sciences
https://orcid.org/0009-0001-6689-7944
DOI: https://doi.org/10.18690/um.fov.7.2026.4

Synopsis

Traffic safety remains an important societal challenge despite the development of digital traffic solutions and the increasing availability of traffic-related data. In practice, a gap exists between extensive data collection and the systematic use of such data in decision-making processes. The purpose of this study is to examine the role of metrics and key performance indicators (KPIs) in data-driven improvement of traffic safety within the context of digital traffic solutions. The research is based on a case study of a company developing traffic monitoring systems. It includes an analysis of the types of collected data, their transformation into metrics and key performance indicators, and an assessment of the impact of data quality on the reliability of decision-making processes. The findings indicate that the effectiveness of data-driven management depends not only on the quantity of collected data but primarily on their quality, structured processing, and a clear connection between metrics, key performance indicators, and strategic objectives. The study contributes to bridging the gap between theoretical concepts of performance measurement and their practical application in the context of smart mobility, while also providing a basis for a more systematic operationalization of traffic data to support decision-making at the local level.

Author Biographies

Ana Repas, University of, Faculty of Organizational Sciences

Ana Repas graduated from the Faculty of Organizational Sciences, University of Maribor and is currently pursuing a master’s degree in the Organization and Management of Information Systems program. In the academic environment, she is active as a tutor, demonstrator, and member of the student council. Her research focuses on the development and application of digital solutions to support business processes, sustainable organizational performance, and data-driven decision-making. She has participated in several research projects and conference papers related to supportive e-environments, digital support for family businesses, talent development, big data, and digital solutions for improving traffic safety.

Kranj, Slovenia. E-mail: ana.repas@student.um.si 

Miha Marič, University of Maribor, Faculty of Organisational Sciences

Miha Marič, Ph.D., is a researcher in the field of leadership, management and organizational sciences. He holds a Ph.D. from the Faculty of Economics, University of Ljubljana. He is currently employed as an associate professor at the University of Maribor’s Faculty of Organizational Sciences. His research interests are power, leadership, organizational behavior, human resource management, organization and management. He is the author of numerous original scientific articles, professional articles, papers at scientific conferences, scientific monographs, and was an editor and reviewer. He also participates in research projects and consulting work.

Kranj, Slovenia. E-mail: miha.maric@um.si

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Volume

Prometna varnost v lokalnem okolju: problemsko-učno sodelovanje z Intermatic d.o.o.

Pages

183-226

Published

July 22, 2026

Categories

Copyright (c) 2026 University of Maribor, University of Maribor Press

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Repas, A., & Marič, M. (2026). The Use of Metrics and KPIs in Data-Driven Improvement of Traffic Safety. In M. Marič & S. Živković (Eds.), Prometna varnost v lokalnem okolju: problemsko-učno sodelovanje z Intermatic d.o.o. (pp. 183-226). University of Maribor Press. https://doi.org/10.18690/um.fov.7.2026.4