Cultural Heritage, Sustainability, and Local Identity as Foundations for Developing a Creatively Sustainable Cross-Border Destination From the Perspective of Local Residents and Visitors

Maja Rožman is an Associate Professor in the field of Quantitative Methods in Business Sciences at the Faculty of Economics and Business, University of Maribor. She is Head of the Department of Quantitative Economic Analysis and a member of the Institute for Operations Research. She is the head of the Data Science in Business specialisation within the Faculty’s master’s study programme. Her research focuses on contemporary challenges in economics and business sciences, particularly from the perspective of quantitative research and data analysis. She actively participates in national and international research projects and is the author or co-author of numerous scientific and professional papers, chapters in research monographs and teaching materials. 

Maribor, Slovenia. E-mail: maja.rozman1@um.si

Barbara Bradač Hojnik is a Full Professor of Entrepreneurship at the Faculty of Economics and Business, University of Maribor, and has more than two decades of experience in entrepreneurship research and teaching. She has participated in numerous national and international research projects. She leads the Slovenian Entrepreneurship Observatory project and is a member of the Global Entrepreneurship Monitor Slovenia research team and the longitudinal research programme Entrepreneurship for an Innovative Society. She is also a member of the Audit Council of the Ekvilib Institute for DOD. Her main research areas include start-up and corporate entrepreneurship, sustainable and digital entrepreneurship, and entrepreneurial ecosystems. She is the author or co-author of numerous scientific articles, research monographs and papers presented at international scientific conferences. 

Maribor, Slovenia. E-mail: barbara.bradac@um.si