Influencing Driver Behaviour through Digital Warning Systems: An Industry Case Study of Intermatic d.o.o.

Miha Marič, Ph.D., is a researcher in the field of leadership, management and organizational sciences. He holds a Ph.D. from the Faculty of Economics, University of Ljubljana. He is currently employed as an associate professor at the University of Maribor’s Faculty of Organizational Sciences. His research interests are power, leadership, organizational behaviour, human resource management, organization and management. He is the author of numerous original scientific articles, professional articles, papers at scientific conferences, scientific monographs, was an editor and reviewer, and a programme committee member of several international conferences. He also participates in research projects and consulting work.

Kranj, Slovenia. E-mail: miha.maric@um.si

Sašo Živković is the Chief Executive Officer and Co-Owner of the company Intermatic d.o.o., where he oversees operations, commercial strategy, and business development. A graduate of the Faculty of Economics, University of Ljubljana, he combines strong analytical skills with strategic vision in his leadership role. The company specializes in the development and maintenance of professional electronic systems, represents leading European and global brands, and delivers solutions for road safety, traffic monitoring, and sensor technologies. With more than fifteen years of experience in sales and over six years in executive management, his expertise includes market development, complex sales processes, and driving business growth. A sports enthusiast, he brings the same discipline, focus, and a performance-oriented mindset to leadership and daily business execution.

Ljubljana, Slovenia. E-mail: saso@intermatic.si 

Maja Đurica, PhD, is a Professor of Applied Studies at the Belgrade Business and Arts Academy of Applied Studies. She graduated from the Faculty of Economics, University of Belgrade, where she also completed her Magister studies in the field of marketing. She defended her doctoral dissertation entitled Marketing Strategies of Financial Services in 2009 at the Faculty of Organizational Sciences, University of Belgrade. Her scientific and teaching interests include marketing, strategic marketing, services marketing, and digital marketing. She is the author and co-author of numerous scientific papers published in national and international journals and conference proceedings, as well as professional textbooks Marketing, Services Marketing, Strategic Marketing, and Marketing in Tourism.

Belgrade, Serbia. E-mail: maja.djurica@bpa.edu.rs

Ana Repas holds a bachelor’s degree in Information Systems Organization and is currently a master’s student at the Faculty of Organizational Sciences, University of Maribor, in the Organization and Management of Information Systems program. In the academic environment, she is active as a tutor, demonstrator, and member of the student council. Her research focuses on the development and application of digital solutions to support business processes, sustainable organizational performance, and data-driven decision-making, with particular emphasis on establishing supportive e-environments, developing information system solutions, providing digital support for succession and talent development, and applying big data and artificial intelligence to enhance user experience.

Kranj, Slovenia. E-mail: ana.repas@student.um.si