Artificial Intelligence as a Catalyst for Social Entrepreneurship and Volunteering Engagement

Avtorji

Violeta Toncheva-Zlatkova
University of National and World Economy, Faculty Management and Administration

Kratka vsebina

Social entrepreneurship often emerges from grassroots volunteering driven by solidarity and local knowledge. Against the backdrop of rapid technological change, artificial intelligence (AI) acts as a catalyst, converting voluntary engagement into scalable social innovations. This paper explores how AI facilitates the transition from informal volunteering to structured social entrepreneurship models that stimulate economic development and job creation. Drawing on social innovation theory and the RBV, the study analyzes how AI tools - such as skill-matching algorithms, predictive models for community needs, and digital impact measurement platforms - enhance organizational capacity and social inclusion. The paper further examines governance and ethical implications, arguing that AI-driven social entrepreneurship can support ESG transformation when technological innovation remains aligned with solidarity and human-centered development. By integrating AI, grassroots initiatives transcend traditional boundaries, creating sustainable value and fostering inclusive growth in the digital era.

Biografija avtorja

Violeta Toncheva-Zlatkova, University of National and World Economy, Faculty Management and Administration

Dr. Violeta Toncheva-Zlatkova je glavna docentka na Oddelku za javno upravo Univerze za narodno in svetovno gospodarstvo (UNWE). Njeno akademsko delo se osredotoča na javno upravo, civilno družbo, upravljanje nevladnih organizacij, prostovoljstvo, mladinsko delo in digitalno preobrazbo javnih in civilnih organizacij. Z več kot osmimi leti univerzitetnega poučevanja in več kot petnajstimi leti izkušenj kot trenerka odraslih aktivno vključuje prostovoljstvo in digitalna orodja v izobraževanje in institucionalno prakso. V zadnjih petih letih je objavila veliko del in sodelovala v številnih raziskovalnih in mednarodnih projektih, vključno z ENGAGE.EU in Erasmus+. Njeno delo poudarja digitalizacijo kot dejavnik državljanske udeležbe, trajnostnega razvoja in inovativnih pristopov k vključevanju prostovoljcev in ustvarjanju javne vrednosti.

Sofija, Bolgarija. E-pošta: violeta.zlatkova@unwe.bg

Prenosi

Izdano

3 julij 2026

Kako citirati

Toncheva-Zlatkova, V. (2026). Artificial Intelligence as a Catalyst for Social Entrepreneurship and Volunteering Engagement. V J. Belak & S. Oberman Peterka (Ur.), Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility (str. 1035-1052). Univerzitetna založba Univerze v Mariboru. https://doi.org/10.18690/um.epf.7.2026.54