An Empirical Study of Microsoft Copilot Adoption in Financial Technology: Productivity, Performance, and Trust Perspectives

Avtorji

Volkan Batmaca
Tehnična univerza Gebze, Fakulteta za poslovno upravljanje
https://orcid.org/0000-0002-9253-2826
Ceren Cubukcu Cerasi
Tehnična univerza Gebze, Fakulteta za poslovno upravljanje
https://orcid.org/0000-0002-9253-2826

Kratka vsebina

This chapter presents an empirical study examining the determinants of Microsoft Copilot usage among software development professionals in the FinTech sector. Drawing on technology acceptance and socio-technical perspectives, the study investigates how perceived productivity, performance enhancement, learning and development, trust, and sectoral impact influence actual usage behavior. Data were collected from 154 developers through a structured survey and analyzed using non-parametric statistical methods. The findings indicate that usage frequency and application domain significantly shape general usage and learning perceptions, while gender differences emerge in the trust dimension; education level and professional experience show no statistically significant effects. Overall, the results highlight that contextual engagement, and practical performance benefits play a more decisive role in AI-assisted tool adoption than demographic characteristics, offering implications for structured and domain-specific implementation strategies in regulated software environments.

Biografije avtorja

Volkan Batmaca, Tehnična univerza Gebze, Fakulteta za poslovno upravljanje

Kocaeli, Turčija. E-pošta: v.batmaca2024@gtu.edu.tr

Ceren Cubukcu Cerasi, Tehnična univerza Gebze, Fakulteta za poslovno upravljanje

Kocaeli/Gebze, Turkey. E-pošta: cerencubukcu@gtu.edu.tr

Prenosi

Izdano

3 julij 2026

Kako citirati

Batmaca, V., & Cubukcu Cerasi, C. (2026). An Empirical Study of Microsoft Copilot Adoption in Financial Technology: Productivity, Performance, and Trust Perspectives. V J. Belak & S. Oberman Peterka (Ur.), Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility (str. 311-324). Univerzitetna založba Univerze v Mariboru. https://doi.org/10.18690/um.epf.7.2026.16