Empowering Sustainable Governance: The Role of Green Public Procurement and Certifications in Hungary

Avtorji

Melinda Majláth
Budapest University of Economics and Business, Faculty of Marketing and Business Communication
https://orcid.org/0000-0002-3175-875X
Zsuzsánna Regina Reicher
Budapest University of Economics and Business, Faculty of Marketing and Business Communicatio
https://orcid.org/0000-0003-3929-6331

Kratka vsebina

Agenda 2030 aim is to create a global framework for a sustainable economy in the EU. Green public procurements play a key role in this transformation in three aspects: (1) supports sustainable governance and management by embedding ESG principles into the decision-making process, also (2) it provides significant demand for environmental-friendly products and services and with that, motivation for green innovations. Thirdly, (3) completed procurements contribute to better environmental conditions improving quality of life. Green certifications support the process by providing credible, standardized proof that products and services meet the sustainability criteria. The aim of the chapter is to analyse how green public procurements have changed in Hungary in recent years and where the emphasis has shifted. The primary and secondary analyses are based on two sources from the Public Procurement Authority’s database. In addition to the development of the proportion of green public procurements, the study focuses on the importance of environmental certification as an expectation for bidders.

Biografije avtorja

Melinda Majláth, Budapest University of Economics and Business, Faculty of Marketing and Business Communication

Budapest, Madžarska. E-pošta: majlath.melinda@uni-bge.hu

Zsuzsánna Regina Reicher, Budapest University of Economics and Business, Faculty of Marketing and Business Communicatio

Budimpešta, Madžarska. E-pošta:  reicher.regina@uni-bge.hu

Prenosi

Izdano

3 julij 2026

Kako citirati

Majláth, M., & Reicher, Z. R. (2026). Empowering Sustainable Governance: The Role of Green Public Procurement and Certifications in Hungary. V J. Belak & S. Oberman Peterka (Ur.), Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility (str. 573-586). Univerzitetna založba Univerze v Mariboru. https://doi.org/10.18690/um.epf.7.2026.29