Digital Transformation at Transport Company X: Designing a Roadmap for a Medium-Sized Slovenian Road Freight Firm

Medium-sized road freight companies in Slovenia face growing pressure to digitalise, yet many still depend on fragmented IT tools and paper-based processes. This teaching case examines “Transport Company X”, a medium-sized Slovenian road freight and warehousing operator that has grown steadily since the mid-1990s but remains only partially digitalised. Using internal documentation, process descriptions and management insights, the case assesses the firm’s digital maturity across seven dimensions: culture, employees, organisation, technologies, processes, services and customers. The case study highlights key operational and strategic challenges: rising customer demands for real-time visibility and electronic documentation, manual handling of transport and billing documents, duplicated data entry, and uneven digital competencies. In parallel, management is concerned about implementation risks, employee resistance and the financial burden of investing in an integrated ERP-based solution. Students are asked to evaluate the company’s digital maturity, identify critical gaps and risks, and design a phased transformation roadmap with clear priorities and KPIs. The case supports a discussion on how general insights into digital transformation in Slovenian transport SMEs can be translated into concrete strategic choices for a specific firm.