Consumer Communities and Second-Hand Clothing Swaps as Drivers of Circularity in Fashion Industry

Authors

Zsuzsanna Győri
Budapest University of Economics and Business, Faculty of International Business
Krisztina Szegedi
Budapest University of Economics and Business, Faculty of International Business
https://orcid.org/0000-0001-7778-6599
Titanilla Oravecz
Budapest University of Economics and Business, Faculty of Marketing and Business Communication
DOI: https://doi.org/10.18690/um.epf.7.2026.43

Synopsis

The transition to a circular economy in the fashion industry can provide answers to environmental problems such as waste production or water usage, while also contributing to the solution of social problems such as child labour and psychological problems arising from overconsumption, thereby contributing significantly to the achievement of Sustainable Development Goals (SDGs). Circular economy is mostly interpreted as an umbrella term that can define highly contradictory ideas of sustainable development especially regarding business actors. Thus, both in theory and practice, it is very important to involve various actors, including consumers, not just deal with corporate solutions. The basic assumption is that circular economy should be based on social and economic structures. That is why our research examines second-hand clothing swaps and other consumer community solutions and the potentials for linking them to corporate initiatives, giving greater opportunities for truly effective circular solutions and the cooperation of different stakeholders. 

Author Biographies

Zsuzsanna Győri, Budapest University of Economics and Business, Faculty of International Business

Zsuzsanna Győri PhD, Faculty Head of Scientific Affairs at Faculty of International Business, Budapest University of Economics and Business. She teaches courses on Business Ethics and Sustainable and Responsible Management as the senior research fellow of the Department of Sustainability. She has experience as a corporate advisor; she is an accredited ESG consultant. Her research fields include circularity in fashion industry, sustainability in higher education, SME sustainability, entrepreneurs with disabilities, as well as values-based banking. MTMT: 10033230, ORCID: 0000-0002-2713-5576, Scopus Author ID: 55955389300, Web of Science ResearcherID: ACK-2400-2022

Budapest, Hungary. E-mail: gyori.zsuzsanna@uni-bge.hu

Krisztina Szegedi, Budapest University of Economics and Business, Faculty of International Business

Krisztina Szegedi PhD is the Vice Rector for Research at Budapest University of Economics and Business, an Associate Professor at the at the Department of Sustainability, Faculty of International Business, and the Chair of the BUEB Ethics Committee. As Vice-Rector for Research, she is responsible for overseeing research  activities at the university. Her portfolio includes research supervision, the coordination of student research (TDK) activities, the professional support of advanced colleges, and the strategic oversight of university library services. MTMT: 10002960, ORCID: 0000-0001-7778-6599, Scopus Author ID: 57195398502, Web of Science ResearcherID: ABE-9181-2022

Budapest, Hungary. E-mail: szegedi.krisztina@uni-bge.hu 

Titanilla Oravecz, Budapest University of Economics and Business, Faculty of Marketing and Business Communication

Titanilla Oravecz PhD, Faculty Head of Scientific Affairs at Faculty of International Business, Budapest University of Economics and Business. She teaches courses on Business Ethics and Sustainable and Responsible Management as the senior research fellow of the Department of Sustainability. She has experience as a corporate advisor; she is an accredited ESG consultant. Her research fields include circularity in fashion industry, sustainability in higher education, SME sustainability, entrepreneurs with disabilities, as well as values-based banking. MTMT: 10033230, ORCID: 0000-0002-2713-5576, Scopus Author ID: 55955389300, Web of Science ResearcherID: ACK-2400-2022.

Budapest, Hungary. E-mail: oravecz.titanilla@uni-bge.hu 

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Volume

Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility

Pages

819-830

Published

July 3, 2026

Categories

Copyright (c) 2026 University of Maribor, University of Maribor Press

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Győri, Z., Szegedi, K., & Oravecz, T. (2026). Consumer Communities and Second-Hand Clothing Swaps as Drivers of Circularity in Fashion Industry. In J. Belak & S. Oberman Peterka (Eds.), Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility (pp. 819-830). University of Maribor Press. https://doi.org/10.18690/um.epf.7.2026.43