An Empirical Study of Microsoft Copilot Adoption in Financial Technology: Productivity, Performance, and Trust Perspectives

Authors

Volkan Batmaca
Gebze Technical University, Faculty of Business Administration
https://orcid.org/0000-0002-9253-2826
Ceren Cubukcu Cerasi
Gebze Technical University, Faculty of Business Administration
https://orcid.org/0000-0002-9253-2826

Synopsis

This chapter presents an empirical study examining the determinants of Microsoft Copilot usage among software development professionals in the FinTech sector. Drawing on technology acceptance and socio-technical perspectives, the study investigates how perceived productivity, performance enhancement, learning and development, trust, and sectoral impact influence actual usage behavior. Data were collected from 154 developers through a structured survey and analyzed using non-parametric statistical methods. The findings indicate that usage frequency and application domain significantly shape general usage and learning perceptions, while gender differences emerge in the trust dimension; education level and professional experience show no statistically significant effects. Overall, the results highlight that contextual engagement, and practical performance benefits play a more decisive role in AI-assisted tool adoption than demographic characteristics, offering implications for structured and domain-specific implementation strategies in regulated software environments.

Author Biographies

Volkan Batmaca, Gebze Technical University, Faculty of Business Administration

Kocaeli, Turkey. E-mail: v.batmaca2024@gtu.edu.tr

Ceren Cubukcu Cerasi, Gebze Technical University, Faculty of Business Administration

Kocaeli/Gebze, Turkey. E-mail: cerencubukcu@gtu.edu.tr

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Published

July 3, 2026

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Batmaca, V., & Cubukcu Cerasi, C. (2026). An Empirical Study of Microsoft Copilot Adoption in Financial Technology: Productivity, Performance, and Trust Perspectives. In J. Belak & S. Oberman Peterka (Eds.), Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility (pp. 311-324). University of Maribor Press. https://doi.org/10.18690/um.epf.7.2026.16