Diversification of Agricultural Activities: Entrepreneurial Strategy and Market Aspects

He is a full professor of marketing and human resources at the Faculty of Organizational Sciences of the University of Maribor. As an expert, through his research, project, and consulting work, he covers the fields of personnel, teams, marketing, and procurement operations. He is the author of scientific monographs, expert and scientific articles, a reviewer, translator, editor, guest lecturer at foreign universities, and a regular participant in conferences in the field of research at home and abroad. Participates in or leads EU projects such as MODI, MLAB, Implementation of the model (LACORE), European territorial cooperation with the help of technology and science, etc. Bibliography: COBISS output includes 645 units.

Kranj, Slovenija. E-mail: goran.vukovic@um.si

Born in 1965 in Šempeter near Nova Gorica. Basic education in mechanical engineering. After university studies in Organization and Management of Personnel and Educational Systems at the Faculty of Organizational Sciences in Kranj, University of Maribor, he continued postgraduate studies at the Faculty of Social Sciences, University of Ljubljana, and received his doctorate in 2010. Work experience: Over 40 years of work experience, of which over 20 years in leading positions: general business manager, director for personnel development and strategic projects, head of the cost control commission, and director of his own company. He is an entrepreneur, founder of several start-ups, and a business consultant. Research and teaching: Areas of activity: 5 Social Sciences; 04 Administrative and Organizational Sciences. He has led several bilateral ARRS projects and participates in INTERREG projects. Bibliography: COBISS output exceeds 950 units. Research interests: Hotel management; guest satisfaction; tourism; destination planning; gratuity; project management; innovation in tourism; tourism for people with special needs.

Celje, Slovenia. E-mail: andrej.raspor@t-2.si

Education: Has interdisciplinary knowledge: Doctor of Science, Master of Business Engineering, University-Degreed Economist, Graduate Business Engineer, Electrical Engineering Engineer, and Agricultural and Landscape Engineer. Jobs: At Elektro Gorenjska, he worked for 20 years in the field of work preparation and technical sales of investments. After the opening of the electricity market, he worked in marketing and sales. Since 2006, he has been the head of the Investment and Development Department at Gorenje Power Plants, from 2011 to 2014 the head of the Organizational Unit for Investments, Development, and Project Design, and since 2015, he has been the director's advisor for research and development. From 2014 to 2021, he was a management representative for quality management systems, energy management, and risk management. Since 2021, he has been the head of the Inter-company Education Center at the Biotechnical Center Naklo. Educational work: Associate professor in the field of economics and management, lecturer in economics, energy, and management in higher education and master's programs. Research work: Senior research associate, interdisciplinary research in the fields of agroe-economics, management, entrepreneurship, quality, energy, tourism, and education. He participates as a reviewer of publications, editor of journals, and organizer of events and projects. He is a research associate of the journal EGE Zagreb and a distinguished member of the CIGRE-CIRED Association of Electrical Energy Professionals. Bibliography: COBISS output includes 1,650 units, of which 52 are original scientific articles and 8 are scientific monographs.

Naklo, Slovenia. E-mail: drago.papler@guest.arnes.si

Nejka Miklavčič completed her master's degree in the 2nd Bologna cycle of the Economic Engineering program at the University of Nova Gorica's Business and Technical Faculty and earned the title of Master of Economic Engineering.

Vipava, Slovenia. E-mail: nm0028@student.ung.si