Artificial Intelligence as a Catalyst for Social Entrepreneurship and Volunteering Engagement

Authors

Violeta Toncheva-Zlatkova
University of National and World Economy, Faculty Management and Administration

Synopsis

Social entrepreneurship often emerges from grassroots volunteering driven by solidarity and local knowledge. Against the backdrop of rapid technological change, artificial intelligence (AI) acts as a catalyst, converting voluntary engagement into scalable social innovations. This paper explores how AI facilitates the transition from informal volunteering to structured social entrepreneurship models that stimulate economic development and job creation. Drawing on social innovation theory and the RBV, the study analyzes how AI tools - such as skill-matching algorithms, predictive models for community needs, and digital impact measurement platforms - enhance organizational capacity and social inclusion. The paper further examines governance and ethical implications, arguing that AI-driven social entrepreneurship can support ESG transformation when technological innovation remains aligned with solidarity and human-centered development. By integrating AI, grassroots initiatives transcend traditional boundaries, creating sustainable value and fostering inclusive growth in the digital era.

Author Biography

Violeta Toncheva-Zlatkova, University of National and World Economy, Faculty Management and Administration

Dr. Violeta Toncheva-Zlatkova is a Chief Assistant Professor at the Public Administration Department of the University of National and World Economy (UNWE). Her academic work focuses on public administration, civil society, NGO management, volunteering, youth work, and the digital transformation of public and civic organizations. With over eight years of university teaching and more than fifteen years of experience as an adult trainer, she actively integrates volunteering and digital tools into education and institutional practice. Over the past five years, she has published extensively and participated in numerous research and international projects, including ENGAGE.EU and Erasmus+. Her work emphasizes digitalization as an enabler of civic participation, sustainable development, and innovative approaches to volunteer engagement and public value creation. 

Sofia, Bulgaria. E-mail: violeta.zlatkova@unwe.bg 

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Published

July 3, 2026

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Toncheva-Zlatkova, V. (2026). Artificial Intelligence as a Catalyst for Social Entrepreneurship and Volunteering Engagement. In J. Belak & S. Oberman Peterka (Eds.), Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility (pp. 1035-1052). University of Maribor Press. https://doi.org/10.18690/um.epf.7.2026.54