XIX. Analysis of Enterprise Digital Transformation Under the Background of “One Belt and One Road” - a Case Study of Dashang Tiangou

Authors

Haiyi Yue
Dalian Minzu University, Faculty of Economics and Business
Min Li
Dalian Minzu University, Faculty of Economics and Business
https://orcid.org/0000-0002-6839-7521

Synopsis

With the rapid development of digital trade, many real enterprises have gradually joined the wave of transformation and upgrading. Taking Dashang Group as an example, this study deeply discusses the impact of trade digitalisation on enterprise transformation and upgrading. The study finds that digital transformation helps improve enterprises' market competitiveness but also needs to cope with challenges such as technology updates and data security. Finally, this paper puts forward policy recommendations and points out research limitations and future research directions. This study not only helps to understand the impact of trade digitalisation on enterprise transformation and upgrading but also provides a valuable reference for real enterprises to achieve sustainable development in the fierce market competition.

Author Biographies

Haiyi Yue, Dalian Minzu University, Faculty of Economics and Business

Haiyi Yue holds a master’s degree in International Business from Dalian Minzu University, focusing on international trade policy and digital economy applications in manufacturing. His research addresses cross-border e-commerce challenges and their impact on digital transformation, aiming to enhance manufacturing competitiveness in global digital markets‌‌.

Dalian, China. E-mail: 154666071@qq.com

Min Li, Dalian Minzu University, Faculty of Economics and Business

Dr. Min Li, a professor at Dalian Minzu University, holds a Ph.D. and is a doctoral supervisor. Recognised as a leading talent in Liaoning’s “Hundred, Thousand, and Ten Thousand Talents Project,” she specialises in agricultural economics, rural development, and population studies. Dr. Li has led over 30 projects, including National Natural Science Foundation initiatives, and published in journals like China Agricultural Economic Review. She has authored two monographs and received multiple awards, including the Liaoning Provincial Philosophy and Social Sciences Achievement Prize‌.

Dalian, China. E-mail: Lm20010628@163.com

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Volume

The Impact of Digital Economy on One Belt One Road Initiative

Pages

397-424

Published

July 1, 2025

Categories

Copyright (c) 2025 University of Maribor, University Press

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

Yue, H., & Li, M. (2025). XIX. Analysis of Enterprise Digital Transformation Under the Background of “One Belt and One Road” - a Case Study of Dashang Tiangou. In J. Zhang, S. Bobek, X. Zhang, & S. Sternad Zabukovšek (Eds.), & D. Liu & W. Wang, The Impact of Digital Economy on One Belt One Road Initiative (pp. 397-424). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/987/chapter/721