Towards a Taxonomy for Digital Assistant Technologies: Addressing the Jingle-Jangle Fallacies

Authors

Niklas Preiß
University of Sheffield Hallam
Markus Westner
OTH Regensburg, Faculty of Computer Science and Mathematics
https://orcid.org/0000-0002-6623-880X

Synopsis

This study proposes a unified taxonomy for Digital Assistant Technologies (DATs) to resolve terminological inconsistencies and eliminate »Jingle-Jangle fallacies.« By employing a systematic taxonomy development method on 137 papers, the framework categorizes DATs across four meta-characteristics: AI technology, context, intelligence, and interaction. This taxonomy facilitates the clear differentiation of three primary DAT concepts: assistant, chatbot, and agent. By providing a structured framework, the study enhances conceptual clarity, fosters more focused research, and ensures better alignment of DATs.

Author Biographies

Niklas Preiß, University of Sheffield Hallam

Sheffield, United Kingdom. E-mail: niklas.J.Preiss@student.shu.ac.uk

Markus Westner, OTH Regensburg, Faculty of Computer Science and Mathematics

Regensburg, Germany. E-mail: markus.westner@oth regensburg.de

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Published

June 9, 2025

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Preiß, N., & Westner, M. (2025). Towards a Taxonomy for Digital Assistant Technologies: Addressing the Jingle-Jangle Fallacies. In A. Pucihar, M. Kljajić Borštnar, S. Blatnik, M. Marolt, R. W. H. Bons, K. Smit, & M. Glowatz (Eds.), & (Ed.), 38th Bled eConference: Empowering Transformation: Shaping Digital Futures for All: Conference Proceedings (pp. 1-20). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/947/chapter/586