Future of Work in the Gastronomy Sector: Challenges of Adopting Artificial Intelligence in a Service Industry

Avtorji

Abdullah Sardogan
HTW Berlin, Ekonomsko-pravna fakulteta
Jan Wirsam
HTW Berlin - University of Applied Sciences image/svg+xml
Rainer Alt
Leipzig University image/svg+xml

Kratka vsebina

The digital transformation and Artificial Intelligence (AI) integration promise to restructure complex service operations from back-stage management to front-stage customer interactions. However, while theoretical benefits of automation and augmentation are recognized, practical implementation in gastronomy frequently stalls, overlooking specific socio-technical realities of physical environments. To address this gap, we conducted a qualitative, exploratory study based on expert interviews (N=6) using a dyadic sample of AI providers and gastronomy operators. Findings indicate that AI integration is rarely hindered by algorithmic flaws but collides with a multi-layered socio-technical integration gap: (1) unstandardized analog processes preventing deterministic data extraction, (2) infrastructural debt from legacy IT, and (3) monopolistic vendor politics enforcing lock-ins and stifling scalability. This paper contributes to the Future of Work discourse by demonstrating that algorithms cannot optimize fragmented physical workflows, highlighting process standardization, workflow virtualization, and open data standards as critical prerequisites.

Biografije avtorja

Abdullah Sardogan, HTW Berlin, Ekonomsko-pravna fakulteta

Berlin, Nemčija. E-pošta: sardogan@htw-berlin.de

Jan Wirsam, HTW Berlin - University of Applied Sciences

Berlin, Nemčija. E-pošta: wirsam@htw-berlin.de 

Rainer Alt, Leipzig University

Leipzig, Nemčija. E-pošta: rainer.alt@uni-leipzig.de

Izdano

5 junij 2026