Smart Energy, Conscious Future: The Role of Artificial Intelligence in Energy Efficiency

Artificial intelligence (AI) offers innovative tools to enhance energy efficiency and promote sustainable consumption. This study explores the role of AI in transforming energy use patterns and raising awareness, particularly in light of behavioral changes triggered by the 2021 energy crisis. Based on a quantitative online survey of over 400 Hungarian participants, the research examines how AI-supported systems—such as digital platforms and personalized feedback tools—can reduce fossil fuel dependence and support the adoption of renewable energy. The findings highlight AI’s potential in promoting conscious energy behavior through targeted, low-cost, and scalable solutions.