Entrepreneurship Empowered by Artificial Intelligence

Avtorji

Nikola Janković
Univerza v Beogradu, Fakulteta za organizacijske vede
https://orcid.org/0009-0006-7367-6863
Danica Lečić-Cvetković
Univerza v Beogradu, Fakulteta za organizacijske vede
https://orcid.org/0000-0002-5016-9248
Teodora Rajković
Univerza v Beogradu, Fakulteta za organizacijske vede
https://orcid.org/0000-0002-9362-2153

Kratka vsebina

Artificial Intelligence (AI) is changing entrepreneurship by transforming how companies innovate, operate and stay competitive in the digital era. This paper examines how AI is becoming part of entrepreneurial practices and its impact on improving operations. This research combines theoretical frameworks with practical examples to outline best practices for AI adoption among entrepreneurs. The purpose of this study is to examine how AI contributes to driving innovation, improving operational efficiency and increasing customer engagement. The aim of this paper is to provide actionable insights into leveraging AI for competitive advantage. The intention of this paper is to inspire entrepreneurs to adopt responsible and strategic approaches to AI integration. By synthesizing theoretical insights and practical findings, this paper underscores the transformative potential of AI, guiding entrepreneurs toward growth and progress in the digital economy.

Biografije avtorja

Nikola Janković, Univerza v Beogradu, Fakulteta za organizacijske vede

Beograd, Srbija. E-pošta: jankovicnikola999@gmail.com

Danica Lečić-Cvetković, Univerza v Beogradu, Fakulteta za organizacijske vede

Beograd, Srbija. E-pošta: danica.lecic-cvetkovic@fon.bg.ac.rs

Teodora Rajković, Univerza v Beogradu, Fakulteta za organizacijske vede

Beograd, Srbija. E-pošta: teodora.rajkovic@fon.bg.ac.rs

Prenosi

Izdano

19.03.2025

Kako citirati

(Ed.). (2025). Entrepreneurship Empowered by Artificial Intelligence. In 44th International Conference on Organizational Science Development: Human Being, Artificial Intelligence and Organization, Conference Proceedings (Vols. 44, pp. 319-330). Univerzitetna založba Univerze v Mariboru. https://press.um.si/index.php/ump/catalog/book/962/chapter/290