Storytelling for Raising Awareness About Obesity and Encouraging Healthy Lifestyle: The Case of Travel Writing in Slovenia

Avtorji

Jasna Potočnik Topler
Univerza v Mariboru, Fakulteta za turizem
https://orcid.org/0000-0002-1138-3815
Charles Mansfield
Dialogue HE Consultancy
https://orcid.org/0000-0003-0791-1985

Kratka vsebina

Using storytelling as a tool in preventing and addressing obesity can be an effective and engaging approach. Its power lies in conveying information, creating emotional connections, and fostering behaviour change. Storytelling can be employed across various strategies, including educational and personal narratives that are tailored, culturally sensitive, and focused on promoting positive actions like healthier nutrition and increased physical activity, particularly accessible forms such as walking. Stories should inspire and empower individuals towards healthier practices. Sharing personal makes messages relatable and motivating. Furthermore, storytelling can mobilize communities to advocate for policy changes and support initiatives promoting access to healthy food, healthcare, and environments conducive to active living, like safe parks and walking trails. Personal narratives spark conversations, challenge stigma, and motivate collective action against obesity's root causes. Critically, storytelling extends beyond personal accounts. Incorporating literary stories that depict active lifestyles or journeys (pilgrimages, explorations, transformative walks) can provide powerful metaphors and inspiration. Leveraging literary tourism – visiting locations associated with beloved stories or authors – offers unique opportunities. Imagine interactive digital or real-world trails combining walking routes with narrative content about health, local food culture, or excerpts from relevant literature, making physical activity an engaging, story-driven experience. Consequently, storytelling fosters understanding, empathy, and action, paving the way for a healthier future.

Biografije avtorja

Jasna Potočnik Topler, Univerza v Mariboru, Fakulteta za turizem

Dr. Jasna Potočnik Topler je redna profesorica in lektorica angleškega jezika na Univerzi v Mariboru. Njeno področje raziskovanja zajema več disciplin, vključno s turizmom, kulturnim turizmom in njegovimi podvrstami, turistično komunikacijo in izobraževanjem. Je avtorica več monografij, znanstvenih člankov, konferenčnih predavanj in članica uredniških odborov številnih revij, poleg tega pa gostuje kot predavateljica na tujih univerzah (kot so Plymouth, Udine, Perugia in Zagreb). Sodelovala je v več mednarodnih projektih (kot koordinatorica ali partnerica) ter projektih z lokalno skupnostjo in študenti.

Brežice, Slovenija. E-pošta: jasna.potocnik1@um.si

Charles Mansfield, Dialogue HE Consultancy

Dr. Charles Mansfield taught tourism management on post-graduate and undergraduate degrees, and literature and culture within the Faculty of Business at Plymouth University. His research focuses on city branding and cultural heritage tourism. He has published on literary tourism and in 2018 was awarded an ERASMUS+ Mobility to develop Plymouth's research and teaching with its French Riviera counterpart in Cannes. His doctoral researchers use literary travel writing as part of their methodology for their PhDs, and Mansfield has recently published more on this innovation in the practice-led thesis and on narrative inquiry in tourism development projects. In summer 2024, he was awarded a British Council writer's commission under the UNESCO Cities of Literature initative.

Totnes, Združeno kraljestvo Velike Britanije in Severne Irske. E-pošta: cmeserveorg@gmail.com

Prenosi

Izdano

19 maj 2026

Kako citirati

Potočnik Topler, J., & Mansfield, C. (2026). Storytelling for Raising Awareness About Obesity and Encouraging Healthy Lifestyle: The Case of Travel Writing in Slovenia. V N. Kaloh Vid & V. Kučiš (Ur.), Transcultural Communciation, Health and Sustainability (str. 143-160). Univerzitetna založba Univerze v Mariboru. https://doi.org/10.18690/um.ff.6.2026.8