ÁCS, Sarolta; SZEBERÉNYI, András; DEIDDA, Sara. Can Algorithms Be Trusted? Consumer Trust and Loyalty in AI-Generated Brand Communication. V: BELAK, Jernej; OBERMAN PETERKA, Sunčica (ur.). Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility. [s.l.] : Univerzitetna založba Univerze v Mariboru,2026. p. 667–684. DOI: 10.18690/um.epf.7.2026.35. Disponível em: https://press.um.si/index.php/ump/catalog/book/1126/chapter/1320. Acesso em: 6 jul. 2026.