[1]
Ács, S. idr. 2026. Can Algorithms Be Trusted? Consumer Trust and Loyalty in AI-Generated Brand Communication. Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility. J. Belak in S. Oberman Peterka, ur. Univerzitetna založba Univerze v Mariboru. 667–684.