Todorovic, B. 2026. The Role of Artificial Intelligence in the Sustainability of Marketing Activities: Control of Digital Marketing Activities and Digital Analytics. Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility. J. Belak in S. Oberman Peterka, ur. Univerzitetna založba Univerze v Mariboru. 33–46.