Lakka E, Mero J, Leppäniemi M, Karjaluoto H. Four Gen AI-Enabled Value Logics in Industrial B2B Markets. In: Vidmar D, Pucihar A, Kljajić Borštnar M, Bons RWH, Glowatz M, Zimmermann H-D, editors. 39th Bled eConference: Co-Creating Human-Centred and Responsible Digital Futures; Conference Proceedings [Internet]. University of Maribor Press; 2026 [cited 2026 Jun. 6]. pp. 371-86. (, editor. Bled eConference; vols. 39.). Available from: https://press.um.si/index.php/ump/catalog/book/1128/chapter/1191