Finta, Krisztina, Luca Utassy, Sarolta Ács, and Csaba Dezső Dér. “Artificial Authenticity: The Transparency Paradox in SME Marketing”. In Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility, edited by Jernej Belak and Sunčica Oberman Peterka, 646–666. University of Maribor Press, 2026. Accessed July 5, 2026. https://press.um.si/index.php/ump/catalog/book/1126/chapter/1319.